Executuve Strategy Brief: The Trevor Project
What is your Brand IDEA for the organization during this time? What are you proposing to do for this nonprofit to better bind this organization together more internally and externally during this time?
What are the 1-2 top audience segments you are telling this nonprofit it needs to engage better to be able to pull off your plan? Why have you chosen these over others to help the organization implement the strategy you’re putting forward? Briefly profile these audience segments, using specific insights from the materials presented in class.
What do you need your target audiences to do? Be specific. How will you persuade your audiences to heed your call to action? How will you frame your messaging tied to the organization’s unique social/service cause? What are the challenges/barriers your messaging must overcome for each one of these 2 audiences?
How are you proposing to measure the success of this strategy you’re proposing? If hired, what 1-2 key success metrics would you put forth to help the nonprofit’s executives measure and determine the usefulness/success of your strategy/work over the next six months?
What 2-3 specific types of messaging-media-channel mixes will you urge this nonprofit to pursue to help meet its primary mar/comms challenges for the period and start moving forward into a “new normal”?
