Evaluate Johnson division’s proposal to expand into the cosmetic surgery market. You are aware that the Director of Finance does not support the initiative because of the low average accounting rate of return achieved over five years.

INTERNATIONAL FINANCE

You are the newly appointed Director of Corporate Strategy for Scowcroft Private Clinic and one of your first objectives is to evaluate Johnson division’s proposal to expand into the cosmetic surgery market. You are aware that the Director of Finance does not support the initiative because of the low average accounting rate of return achieved over five years.

Johnson division has provided the following figures, which have been validated by the finance department.