Questions
1. InwhatotherwayscouldJoe Coulombe has changed his convenience stores to be able to survive when 7-eleven entered the market?
2. What other market segments could have been—or could be now—a good customer base for trader Joe’s?
3. astraderJoe’skeepsexpanding, can it continue to be perceived as a store aimed at a narrow market segment, especially one that considers itself special?
4. Whatcanlargesupermarketsdo to grab a piece of the trader Joe’s market