Is this absolutely necessary- can we challenge preconceptions and our viewers when they look at our work?

http://www.iconofgraphics.com/Alexey-Brodovitch/

The idea of composition is based on the organisation of information in a tangible way that makes sense and allows the viewer to ‘read’ the image clearly.

Is this absolutely necessary- can we challenge preconceptions and our viewers when they look at our work?

Look at how Alexey Brodovitch made images come alive, and then find one image online, or one of your own, and compare it with Brodovitch’s work and write a 300 word reflection on your process of discovery concerning the importance of composition and pre-visualisation.