“3D Catalog”
Questions for Consideration
RH’s CEO believes that the Internet is limited in its ability to facilitate differentiation among
retailers. Do you agree? Which retailers do a particularly effective job at presenting their
products through their websites?
Is it environmentally responsible for RH to produce and distribute such large paper catalogs? Are
there ways it could mitigate the environmental impact of this program? How could it best deal
with the likely negative reaction from “green” customers?
What are some other novel ways that retailers could define the role of their brick-and-mortar
stores to optimize their effectiveness in contributing to increasing firm revenues and profits?
