Direct Mail Cover Letter
Is it clear who you are pitching to? Who is the decision maker?
Are you clear on their need?
What do they have interest in? What is their selling/sticking point?
Who is their audience? Their clients? Who have they funded in the past?
How can you align consumer trends to support your pitch story and align with who you are pitching?
What demographics should you research? Use?
Are you being creative? What is your style? What is your brand? How are you aligning to who you are pitching to?
Have you turned up the heat? Made it immediate? Set a deadline?
Remember it is all about the story – engage emotions. What story are you telling to sell?
What do you want out of the deal? What are your requirements?
