How does your brand-name product or service offering empower its customers as discussed in the course readings this week? In other words, how are customers part of the marketing for your company?Identify the feedback vehicles you may use, especially social media. Do the social media efforts seem to be creating buzz marketing? If not, what could they do to generate more ‘buzz’?

What is Strategic Marketing?

Answer the following four questions in order and number the beginning of your response to each question.

How does your brand-name product or service offering empower its customers as discussed in the course readings this week? In other words, how are customers part of the marketing for your company?

Identify the feedback vehicles you may use, especially social media. Do the social media efforts seem to be creating buzz marketing? If not, what could they do to generate more ‘buzz’?

How does your product or service offering communicate ways for customers to express their dissatisfaction? If possible, outline what remedies the product or service may be taking to ensure satisfaction.

Does it appear that your product has a customer relationship management strategy?

In other words, do they treat the top tier of customers differently than other customers? If so, what is your evidence? If not, should they have a CRM strategy? Or, are there compelling reasons why your product or service should treat all customers the same? Refer to course content concepts in your response.