Consumer behavior in the e-grocery market: Deep transformations from the COVID-19 crisis and future strategies for marketers
Research central question:
How can FMCG Retailers respond to the radical shift in the consumer shopping and buying behavior after the pandemic boost of e-Commerce in the Grocery market?
Will the old habits of grocery shopping return or die and which consumer behaviors observed during the pandemic will stick?
Will online grocery sales continue to accelerate? And how can retailers make it profitable?
What type of experience do customers want in the next Normal?
What are the pros and cons of Omnichannel models in the grocery retail business?
