What determining factors would be most important to consider? What recommendations would you make to the CEO?

Unit IV Journal

Imagine you are working for a company that has $1 million to spend on a new strategy and is considering market development versus product development.

In this case, what determining factors would be most important to consider? What recommendations would you make to the CEO?

Your journal entry must be at least 200 words in length. No references or citations are necessary.