What is vision borne out of situational analysis – how can you summarise situational analysis in 2 – 3 sentences?How do these link into your objectives?

Brand management

What is vision borne out of situational analysis – how can you summarise situational analysis in 2 – 3 sentences?

Provide 2 – 4 SMART objectives – ensure that there is no crossover
Link into other theory.What are you monitoring?
Why?

What specific tools will you use to monitor? What are the benefits/drawbacks of these tools?

How do these link into your objectives?