The market for meal kits : a market overview of the meal kit industry and its outlook, and a business plan for scaling up a meal-kit company in an EU country
Business Development Plan
A business development plan would enable you to explore a proposed or existing
project in depth.
You will need to demonstrate your academic and research skills by drawing on relevant academic literature, market reports and other external data sources and will include some original research to show the viability (or otherwise!) of your project.
Your plan could be for a business start-up or to grow an existing venture.
For the Business Plan format you can choose to utilize the Traditional Business Plan, or the Lean Start-up or Business Model Canvas.
Discuss your choice with your first marker/learning set tutor. For all formats you will be expected to complete financials, relevant market research etc.
Ensure you adhere to the principles of good academic practice and ensure you use the Harvard system to reference any sources cited in your presentation.
am attaching a similar project, as an example.
As per the example, the essay must be split in 2 parts :
The first part must be a thorough research of the meal kit industry in Europe and its outlook (this part should be around 5,000 words),
The second part must be a business plan for scaling up and further developing an existing meal-kit company in Greece (this part should be around 3,000 words)
