What are the company’s advantages?
What does the company do well?
What relevant resources does the company have access to?
What do other people see as the company’s strengths?
Where are the good opportunities in front of the company?
What are the interesting trends the company is aware of?
What could the company improve on?
What does the company do badly?
What should the company avoid?
Does the company face obstacles?
What is the company’s competition doing?
Are the required specifications for the company’s job, products or services changing?
Is changing technology threatening the company’s position?
Does the company have bad debt or cash-flow problems?
Could the company’s weaknesses seriously threaten the business?
https://www.youtube.com/watch?annotation_id=annotation_161788243&feature=iv&src_vid=GNXYI10Po6A&v=I_6AVRGLXGA (2016).
In approximately 250 words:
