Statistical
Write a 750-word statistical report that includes the following sections:
Section 1: Scope and descriptive statistics
Section 2: Analysis
Section 3: Recommendations and Implementation
Section 1 – Scope and descriptive statistics
State the report’s objective.
Discuss the nature of the current database. What variables were analyzed?
Summarize your descriptive statistics findings from Excel. Use a table and insert appropriate graphs.
Section 2 – Analysis
Using Excel, create scatter plots and display the regression equations for the following pairs of variables:
“BachDeg%” versus “Sales/SqFt”
“MedIncome” versus “Sales/SqFt”
“MedAge” versus “Sales/SqFt”
“LoyaltyCard(%)” versus “SalesGrowth(%)”
In your report, include the scatter plots. For each scatter plot, designate the type of relationship observed (increasing/positive, decreasing/negative, or no relationship) and determine what you can conclude from these relationships.
Section 3: Recommendations and implementation
Based on your findings above, assess which expansion criteria seem to be more effective. Could any expansion criterion be changed or eliminated? If so, which one and why?
Based on your findings above, does it appear as if the Loyalty Card is positively correlated with sales growth? Would you recommend changing this marketing strategy?
Based on your previous findings, recommend marketing positioning that targets a specific demographic. (Hint: Are younger people patronizing the restaurants more than older people?)
Indicate what information should be collected to track and evaluate the effectiveness of your recommendations. How can this data be collected? (Hint: Would you use survey/samples or census?)
