Describe the product, generally speaking identify what the product is and how it is used, (It is not necessary to describe the product from a technical or mechanical perspective, rather, how will the product benefit the consumer, how will it be used)
Analyze the internal strengths and weaknesses of your product and your company. What about your product or company is an asset, what adds value, and what is a weakness.
Analyze the external environment and factors in the environment that are opportunities, and those that are threats.
Identify what is expected to be accomplished, (objectives) through marketing activities.
Discuss your target market and the variables that you will use to identify this market, (example: demographic, geographic, psychographic, buying behavior, etc.).
Identify your strategy—will you target the entire market or a concentrated segment with a single marketing mix, or will you target multiple segments and develop multiple marketing mixes.
Identify each of the 4 Ps.
Discuss how you will promote your product to bring about mutually satisfying exchanges with target markets. How will you inform, educate, persuade and remind consumers of the benefits of your product.
Discuss how you will price your product; what pricing strategy will you employ? And identify the price
