After completing this module, students will be able to do the following:
Identify and describe the basic digital commerce marketing and advertising strategies and tools.
Examine the difference between traditional online marketing and the new social-mobile-local marketing platforms and the relationships between social, mobile, and local marketing.
Describe the social marketing process and the marketing capabilities of social marketing platforms such as Facebook, Twitter, and Pinterest.
Identify the key elements of a mobile marketing campaign.
Briefly identify and describe digital commerce marketing and advertising strategies and tools. Then discuss which tool or strategy is your favorite and why.
