Nike Strategic Plan
Describe the company, the company’s history and its 4Ps (Product, Price, Place, and Promotion).
Examine the company’s mission statement and assess its impact on the organization’s activities.
Explain the current situation of the organization in the market (industry, market, and general environment analysis).
Choose three or four areas from your SWOT analysis and assess why the areas you have chosen are essential to your strategic plan
Summarize the results of your Environmental Scan and Porter’s 5 Forces.
Evaluate the degree to which they aid in conceptualizing the company’s competitive position in its marketplace.
Assess the company’s international performance in light of Cultural Barriers, Monetary Exchange Rates, and Political Instability.
Assess the financial performance and condition of the
Operational budget: Research and assess the company’s operational budget.
Explain your plan to measure the success of your strategic plan
