Case Report
You should find a sport marketing related issues from newspaper or magazine article (e.g., Sports Illustrated, Street & Smith’s SportsBusiness Journal, Fortune Magazine, Forbes, and USA Today, etc.). Then, write a case report after reviewing and analyze the article following the format of case report. The case report must consist of (a) case summary (b) analysis of 4Ps and target market; (c) key takeaways from the case; and (d) discussion topics for the class.
