What sort of posts are made to their Facebook page, for example? Are the social media pages easy to use, useful, and does the writing style reflect the needs of customers who use these platforms?Who is the company’s target audience? How do they appeal to this audience on their sites and app?

Technical Writing

Discussion 1 asks us to do four things at once: It asks us to do some research about technical writing in the school library,

identify the fictional company and product you’ll write your class assignments for this term, identify a real-world competitor to your company and its product, and introduce yourself to us all personally.

Choose the fictional company name, company details, and a web hosting service for the class company you’ll be developing this term. Tell us the name of your company, the name of your product, and the URL of the website (this website can be hosted via a free service like Wix or WordPress and so on) you’ll be building for the company.

Describe the interaction between the company and its customers. How active is each social media page? Does the company respond to complaints? What sort of posts are made to their Facebook page, for example? Are the social media pages easy to use, useful, and does the writing style reflect the needs of customers who use these platforms?

If the company has an app, what are its features? Is it easy to use? What information does the app provide for customers? Do they offer coupons? Sales ads? In what ways can the consumer interact with the app features?

Does the company’s site and / or app fit well on a smartphone or tablet screen? Describe the content, presentation and links, color, graphics, and writing style of the website. Is it easy to navigate?

Who is the company’s target audience? How do they appeal to this audience on their sites and app?