Analyse the concept of “glocalization” and review its impact on communications.Evaluate the legal implications associated with developing and implementing an international marketing strategy.

Analyse the features of international markets.

Evaluate the operational considerations that should be taken into account when developing an international marketing strategy.

Analyse the characteristics of an international marketing strategy.

Evaluate the legal implications associated with developing and implementing an international marketing strategy.

Analyse the concept of “glocalization” and review its impact on communications.