How Sephora Creates Beauty Across Brand Touchpoints
1. Analyze how Sephora connects its brand to emotional, self-expressive, and social benefits for the customer.clearly identify which of these 3 benefits (or a combination of the 3) each connection targets. Do not lump all three together!
2. How can Sephora’s brand touchpoints be improved to reach non-Millennials?be specific here and include your original thoughts as well as outside sources.
