Analyze how the marketer of each type of product has built the marketing mix for each. See the criteria below for what to submit for both the GOOD and SERVICE.

Marketing Mix Assessment

Analyze how the marketer of each type of product has built the marketing mix for each. See the criteria below for what to submit for both the GOOD and SERVICE.

Are they trying to boost volume with penetration, every-day-low-price or high/low pricing? Or are they matching the competition; creating prestige; or getting a certain profit margin? Explain why you think they are using that pricing strategy.

Share how do prices compare with the prices for competing products? (i.e. Share actual prices of your good and service vs their top competitors.) Refer to chapter 13, section 5 & 6 for pricing strategies.

For the good, share where can you buy the good (online or what type of retail stores). Also, if using retailers, is it intensive, selective or exclusive distribution?

For the good, share where on the shelves or where in a retail store do you typically find the good?

For the service, share how do you access it? (Where do you find the service such a location and why do you think they are located there?)

Describe how three specific attributes of the good or service selected is related to your needs as a consumer. For example, how does the good/service meet your needs as a consumer? Explain.