Analyze the case from the perspective of a marketing professional and address Apple’s current position in the market. Identify a potential issue for the tech company and perform an analysis resulting in a recommendation for Apple’s marketing strategy to address the problem you identified

Marketing

Apple: Building the World’s Most Valuable Brand”

Analyze the case from the perspective of a marketing professional and address Apple’s current position in the market. Identify a potential issue for the tech company and perform an analysis resulting in a recommendation for Apple’s marketing strategy to address the problem you identified

Aaker, D. A., & Moorman, C. (2017). Strategic market management (11th ed.). Wiley Publishing.