Write up your analysis as a paper (10 to 12 double-spaced pages in length), being sure to integrate the any of the following concepts:
Framing Theory
The CEO Celebrity
Tribal Marketing / Cult Branding
Market Orientations
Corporate Social Responsibility (CSR)
Open Branding / User Generated Branding
Gruning & Hunt’s (1984) Four Models of PR
The Public Sphere, Civil Society, & Social Capital
Pseudo Events
Hashtag Activism
as well as at least eight (8) additional relevant sources
Use the APA citation style.
How should your PR paper be organized?
Introduction & Background, Introduce your topic of study. Tell us why and
how it fits into either Option #1. Establish the background and
context of your topic.
Theoretical Framework. Which concept(s) are you going to utilize to
analyze your topic of study and why?
Findings & Conclusions. Analyze your subject matter using the concept(s) and
give the reader the key points/takeaways from your analysis. Be sure to answer
the all-important “so what?” and “who cares?” about the relevancy of your project
and its findings.
