Briefly describe your current situation and case statement. i.e. why do you need the money and what differences will it make? UP has been serving the community for 30 years.

Other student feedback on project 3

1. Briefly describe your current situation and case statement. i.e. why do you need the money and what differences will it make?
UP has been serving the community for 30 years.

Now a more mature organization with key leaders who foresee transitioning out over the next several years, we are looking to stabilize the organization and prepare for a sustainable future.

With that, UP is running a 3-year campaign focused on initiatives seen as key to laying the groundwork for sustainability and strengthening programs.

With key improvements to facilities, adjustments in staff compensation to be more competitive with comparable organizations, and key financial growth and health strategies, UP aims to position itself to continue providing valuable opportunities for Camden’s youth for the next 30+ years.

2. Briefly describe your desired outcomes from the campaign, i.e. How much money do you want to raise and for what purpose?
Our goal is $6M.

There desired outcomes are investing in their staff which they believe that the key to Urban Promise’s continued success lies in making the greatest possible investment in our staff.

We will invest in our people— facilitating training to improve their practice, increasing opportunities to flex their leadership muscles, and providing equitable compensation to make their careers at Urban Promise sustainable and rewarding over the long term.

The second one is strengthening programs and strengthening the organization int which the ministry is now looking towards the next 30 years of mission and ministry, determined to remain a place where youth in Camden become deeply rooted in community and grow the goals, they set for themselves and their ability to achieve them.

3. simply identify what steps, you would take in order to successfully conduct a fundraising campaign?

We have already – engaged a consulting firm, reviewed, and evaluated our current and prospective donor base, hired a campaign associate, built a campaign committee of well-connected individuals with a heart for UP, and started the lead gift phase getting commitments from the board, committee, and other close donors.

Next steps: engaging current donors around the campaign, seeking commitments “above and beyond” their typical annual giving, then the public phase of the campaign. Actual campaign spending (on some of the initiatives) will start this year and continue for the next few years.