Category: Advertising

What television channels should the advertiser use? Specifically list the names of the TV channels. Consider location of market.Are the channels local, national, on satellite, on cable? How often should the ad run? What would the message/call to action of the ad be?

SnapGrip Ad Campaign

-Conduct research and propose an advertising campaign for "SnapGrip" kickstarter. https://www.kickstarter.com/projects/shiftcam/snapgrip-magnetic-snap-on-camera-grip-battery-for-your-phone?ref=section-design-tech-view-more-discovery-p2

Describe the primary target market for the ad; include demographics and psychographics. Be specific.

What television channels should the advertiser use? Specifically list the names of the TV channels. Consider location of market.

Are the channels local, national, on satellite, on cable? How often should the ad run? What would the message/call to action of the ad be?

What radio channels should the advertiser use? Specifically list the names of the radio channels. Consider location of market. Are the channels local, national, or online? How often should the ad run? What would the message/call to action of the ad be?

What magazines should the advertiser use? Specifically list the names of the magazines. Consider location of market. Are the magazine print or online? How often should the ad run? What would the message/call to action of the ad be?

What newspapers? Specifically list the names of the newspapers. Consider location of market. Are the newspapers print or online? How often should the ad run? What would the message/call to action of the ad be?

Should the advertiser use direct marketing? How? How would it do this? How often should the direct marketing run? What would the message/call to action of the direct marketing be?

Should the advertiser use digital and social media? How? How would it do this? What would the message/call to action of the ad be?

Define the channels that the advertiser should use, and explain how the advertiser would specifically use each channel to reach its market.

Should the advertiser use sales promotion? How? How would it do this? How often should the sales promotion run, what would the message/call to action of the sales promotion be?

How might the product features in the U.S. ad be priced differently in an international market? What factors could influence a different pricing strategy? Pick a different, non-U.S/Canada/Mexico market.

Ram Ad Campaign

Conduct research and evaluate a U.S. advertising campaign/commercial/ad/video. U.S ad link: https://www.youtube.com/watch?v=tlxlXI4DnsI

In the attached APA formatted document, identify how each of the following components of a U.S. advertising campaign might need to be adapted to an international market. Each of the bulleted items below should be a heading in your paper.

State the advertiser, campaign, and year.

How might the product featured in the U.S. ad need to be marketed differently for an international market? Describe at least two ways it might need to be marketed differently. Pick a different, non-U.S/Canada/Mexico market. Then explain how the product marketing could be affected by the different market and how product marketing is conducted there.

How might the product features in the U.S. ad be priced differently in an international market? What factors could influence a different pricing strategy? Pick a different, non-U.S/Canada/Mexico market. Then explain how the pricing could be affected by the different market and how pricing is conducted there.

Place/Distribution: Conduct research to discover how the U.S. product could be distributed abroad (this will be specific to the type of product). How could distribution affect the marketing or design of the product in an international market? Pick a different, non-U.S/Canada/Mexico market. Then explain how the distribution could be affected by the different market and how distribution is conducted there.

How might the U.S. ad need to be designed or marketed differently? What factors could affect the promotion in an international market? Pick a different, non-U.S/Canada/Mexico market. Then explain how the promotion could be affected by the different market and how promotion is conducted.

How does the cultural context of the advertisement affect the targeted audiences’ perceptions about the product?

CAN YOU FIND A COMMERICAL ABOUT MENTAL HEALTH OR SUBSTANCE ABUSE:
Choose a TV/visual advertisement that has caught your attention. The ad will need to convey identifiable values in some manner.

Consider the product being marketed through the ad and the values conveyed through the product.

Write a 1,050- to 1,200-word analysis that addresses the following:

The name of the product being advertised
The target audience for the product

How placement of the advertisement is intended to reach the audience being targeted

What aspects of the ad are meant to catch the audience’s attention?
Values being communicated through the advertisement.

What values does the company support? (You will need to research the company’s website and publicity documents, such as newspapers to find information about the company’s values.)

How the company’s values are reflected in the advertisement. Discuss the use of appeals used in the ad.

How does the cultural context of the advertisement affect the targeted audiences’ perceptions about the product?

 Monitor print media (e.g. newspapers, magazines) and electronic media, (e.g. radio, television, social media) for commercials promoting healthcare products:Discuss?

Purpose: Increase awareness of types of media-specific to the healthcare industry.

Monitor print media (e.g. newspapers, magazines) and electronic media, (e.g. radio, television, social media) for commercials promoting healthcare products:Discuss?

Then, prepare a 250-300 word summary that assesses the following:

Image vs. service marketing

The “product” being marketed (e.g. good, service, idea, organization)

The medium being used (e.g. newspaper, magazine, radio, television, billboard, internet)

The placement of the promotional piece (e.g. location in newspaper, time of day for radio spot, cable –vs. network television)

 

How does media technology affect culture and society today? How has media technology influenced older forms of communication?

Assignment Content
Provide short answers of 100 to 200 words for each of the following questions:

What seven trends characterize modern mass media? Explain which trend has the greatest effect on society today.

How do the functional and critical and cultural approaches to mass communications affect advertising decisions?

How does media technology affect culture and society today? How has media technology influenced older forms of communication?

What are the differences between advertising and propaganda? Differentiate between advertising strategy and promotion strategy.

Analyse the relationship between strategy, business planning and risk management. Explain the components of a typical risk management process in the insurance sector.

Risk management in insurance assignment 3

Analyse the role of risk management in
the insurance sector

Explain the insurance and intermediary sectors in a
global context.

Analyse the risks inherent in the insurance sector.

Discuss risk management in insurance
organisations.

Discuss the risks issues with intermediaries and
support organisations.

Evaluate stakeholder expectations for risk
management.

Analyse the elements of an effective risk
management framework in the insurance
sector

Explain the components of a typical risk
management process in the insurance sector.

Analyse the concepts of risk appetite and its uses in
the insurance sector.

Analyse the roles, responsibilities and priorities of
different management and functional groups.

Explain the purpose and use of policy, procedures
and systems in supporting a risk management
framework.

Discuss the rationale for risk management
regulation.

Explain the three pillars approach to risk
management.

Analyse the management of strategic
risks

Analyse the relationship between strategy, business
planning and risk management.

Analyse the risks associated with the strategies for
insurance organisations.

Evaluate the management of core
insurance risks

Discuss the difference between expected and
unexpected losses.

Evaluate the management of underwriting risk.

Evaluate the management of claims and reserving
risks.

Evaluate the use and application of reinsurance.

Evaluate the management of financial risk

Define financial risk in an insurance context.

Evaluate common techniques for managing financial
risk.

Evaluate the drivers for an insurance company’s
financial risk management strategy.

What is happening socially, culturally, politically or economically that would warrant such a portrayal? What does this portrayal reveal about contemporary society. You may want to ask how such a portrayal reinforces or contests particular ideologies?

Start with a specific issue you are interested in critiquing in advertising. Below are potential starting points for your analysis

It could be a particular identity; i.e. gender, age, race, class, sexuality, able/disabled bodies, Canadian identity

It could be a particular issue or topic; i.e. education, family, religion, science, aging, celebrity, politics, motherhood, love,

It could be a particular type of product/activity i.e. smoking, cars, alcohol, gambling, condoms, organic food, children’s food

What is happening socially, culturally, politically or economically that would warrant such a portrayal? What does this portrayal reveal about contemporary society. You may want to ask how such a portrayal reinforces or contests particular ideologies?

 

 

What is the organisations current purpose and how will this shift?Why is this change happening and why would the audience benefit?

Personal project challenge

What is the organisations current purpose and how will this shift?

Why is this change happening and why would the audience benefit?

What is the promise, the single minded proposition related to the project

What channels, methods and resources must be orchestrated to communicate this change creatively?

Why would the audience engage, take notice and care?