Category: Business

Briefly identify and describe digital commerce marketing and advertising strategies and tools. Then discuss which tool or strategy is your favorite and why.

After completing this module, students will be able to do the following:

Identify and describe the basic digital commerce marketing and advertising strategies and tools.

Examine the difference between traditional online marketing and the new social-mobile-local marketing platforms and the relationships between social, mobile, and local marketing.

Describe the social marketing process and the marketing capabilities of social marketing platforms such as Facebook, Twitter, and Pinterest.

Identify the key elements of a mobile marketing campaign.

Briefly identify and describe digital commerce marketing and advertising strategies and tools. Then discuss which tool or strategy is your favorite and why.

Explain the type of employee that employers need to hire for their business to remain relevant in the future.

Watch the following YouTube videos (about 25 minutes total) include reference material from the videos, and/or viable outside sources that support your points of view.

What Coronavirus Means for Automation and the Future of Jobs

Meet the Robots of Amazon

Telsa Giga Press

The PREFAB HOME Built Different than Everything Else on the Market

The global business landscape has changed significantly over the past year due to the impact of the pandemic, politics, and cultural awareness.

Determine 2 significant changes for the future of the American economic system in the context of globalization.

Explain why these changes are important considerations for someone starting a new business in the near future.

Our economy operates within a world where automation (use of robots/software to improve efficiency) is increasing at a significant rate and impacting the look of today’s workforce.

Determine 2 ways how automation is changing the needs of employers.

Explain the type of employee that employers need to hire for their business to remain relevant in the future.

How much data is considered sufficient?Can we draw any conclusion from data like that?

Week 6 Discussion

Reply with at least 175 words per reply. Be constructive and professional in your reply. Be sure to use FULL APA references and in-text citations.

1. Not all data analysis will display the trends in an obvious fashion. Often times we will see data that goes up and down and doesn’t appear to be moving at a steady rate in either direction.

Can we draw any conclusion from data like that?

2. One area of consideration when looking at trends is ensuring you have enough data to accurately predict a trend or pattern.

How much data is considered sufficient?

Evaluate strategic initiatives to leverage opportunities and mitigate threats to small businesses.

Develop the skills to assess the success of the plan.

Evaluate strategic initiatives to leverage opportunities and mitigate threats to small businesses.
Demonstrate how to build a competitive advantage through functional level strategy
Prompt:

Prepare a strategic plan that contains the following sections:

Executive Summary
Company Overview (with ticker symbol)
Company History
Products and or services
Operations
Vision
Mission Statement
Corporate Values & Culture
SWOT Analysis
Competition
Management team/Leadership
Financial Outlook (financial predictors)
Strategies
Conclusion

 If every contract already contains an implied duty of good faith and fair dealing, isn’t it already part of American contract law?

Every contract contains an implied duty of good faith and fair dealing and should become part of the U.S. contract law.

If every contract already contains an implied duty of good faith and fair dealing, isn’t it already part of American contract law?

 

What are some potential limitations of the methods that were used? Post should be at least 300 words.

Observational Methods

Discuss the use of systematic observations as a data collection procedure in quantitative research. Locate a research study on Proquest or EbscoHost that utilized systematic observations in their data collection procedures. Provide a description regarding how the systematic observations were conducted and how the behavior observed was quantified. What are some potential limitations of the methods that were used? Post should be at least 300 words.

What sampling procedure was used? Discuss in detail and in your own words how the sample was selected and collected

Sampling Techniques

Locate two research studies on Proquest or EbscoHost one that utilized a probability sampling method and one that utilized a non-probability sampling method. Answer the following questions regarding each study:

What sampling procedure was used? Discuss in detail and in your own words how the sample was selected and collected.

For the probability sampling method, did the sample adequately represent the population? Why or why not?

What other probability and non-probability sampling procedures could have been used?

What changes could you suggest that would make the sampling procedures more rigorous?

In your opinion, which study and sampling procedure produced the most rigorous research and why?

Post should be at least 300 words.

Discuss how the financial ratios can be applied to the SWOT analysis. Do these ratios show strengths? Is the organization struggling financially? Are there financial opportunities?

Home Depot SWOT Analysis

Analyze the internal and external environments of the organization along the following terms:

https://www.accountingverse.com/managerial-accounting/fs-analysis/financial-ratios.html (Links to an external site.).

https://www.investopedia.com/financial-edge/0910/6-basic-financial-ratios-and-what-they-tell-you.aspx (Links to an external site.)

Discuss how the financial ratios can be applied to the SWOT analysis. Do these ratios show strengths? Is the organization struggling financially? Are there financial opportunities?

What opportunities exist in your market or the environment that you can benefit from?

Is the perception of your business positive?

Has there been recent market growth or other changes in the market that create an opportunity?

Is the opportunity ongoing, or is there just a window for it? In other words, how critical is your timing?

Who are your existing or potential competitors?

What factors beyond your control could place your business at risk?

Are there challenges created by an unfavorable trend or development that may lead to deteriorating revenues or profits?

What situations might threaten your marketing efforts?

Has there been a significant change in supplier prices or the availability of raw materials?

Have there been shifts in consumer behavior, the economy, or government regulations that could reduce your sales?

Has a new product or technology been introduced that makes your products, equipment, or services obsolete?

Discuss how the organization can capitalize on the opportunities that are occurring from the dimensions from within the general environment. How can the organization neutralize the threats that are occurring from the dimensions from within the general environment?