Category: E-commerce

Explain the psychological aspects of their marketing that may influence people to buy their products or services. Provide examples to support your rationale.

NAME OF COMPANY IS: AFTC (ARTHUR FENNER TREATMENT CENTER)

Outline the business and describe the types of products it sells in a brief summary.

Describe their business practices or procedures and how they market their products or services. Include examples to support your description.

Explain the psychological aspects of their marketing that may influence people to buy their products or services. Provide examples to support your rationale.

Explain why you believe the company has acted either ethically or unethically in their business practices.

 

How can FMCG Retailers respond to the radical shift in the consumer shopping and buying behavior after the pandemic boost of e-Commerce in the Grocery market?

Consumer behavior in the e-grocery market: Deep transformations from the COVID-19 crisis and future strategies for marketers

Research central question:

How can FMCG Retailers respond to the radical shift in the consumer shopping and buying behavior after the pandemic boost of e-Commerce in the Grocery market?

Will the old habits of grocery shopping return or die and which consumer behaviors observed during the pandemic will stick?

Will online grocery sales continue to accelerate? And how can retailers make it profitable?

What type of experience do customers want in the next Normal?

What are the pros and cons of Omnichannel models in the grocery retail business?

How many Pixi Beauty products are sold at Target.com and how are they categorized differently, etc.How does each site market the brand? What are the similarities/differences?

E-commerce site comparison assignment

What/how many brand products are in the multi-brand retailer’s site? ie. How many Pixi Beauty products are sold at Target.com and how are they categorized differently, etc.
How does each site market the brand? What are the similarities/differences?

Critically discuss how and when established banks can increase their financial performance by using online communities”.

“Critically discuss how and when established banks can increase their financial performance by using online communities”.

Your paper should go well beyond simply repeating contents covered in class (it is no exam). Instead, you should develop a strong line of arguments to support your case, engage with the extant academic literature, and reflect substantial independent and critical thinking.

The assessment criteria for the essay are (all criteria carry equal marks):

(1) Clarity and rigor—How clear are the aims and objectives of the research? Do the conclusions relate to these aims and objectives and contain evidence from the findings? Does the review of literature help to inform the way that the findings have been evaluated? Have relevant research methods been used to obtain the data?

(2) Critical analysis—What insights and reflections are drawn about the academic literature and from the research?

(3) Relevance and practicality—Has the issue been addressed? Is there a workable out-come?

(4) Originality—Has the research been carried out in a creative way? Have new ideas or new ways of exploring problems been used? What new concepts emerge from the work?

(5) Presentation—Is the essay or clearly structured, without formal flaws, typos and grammar mistakes?

Highlight a manageable number of priority digital initiatives (package of solutions) for Government to promote, e.g. supporting policies, platforms, and mechanisms for building digital skills, access to opportunities for women entrepreneurs, and propose ways to measure the success of these initiatives.

Assessment of women entrepreneurs needs in Botswana

• Undertake a literature review on major barriers women entrepreneurs face with a special focus on women entrepreneurs in Botswana that prevent women from building sustainable businesses. Make recommendation for mitigation of the challenges.

• Undertake a literature review on major digital skills barriers to successful entrepreneurship that prevent women (including women in Botswana) from realizing their full potential or stopping them from even beginning an entrepreneurial career

• Undertake a thorough review of the current Botswana business and digital economy regulatory environment, fiscal/financial incentives, entrepreneurial culture for MSMEs in Botswana.

• Assess the current state of digital involvement for women entrepreneurs in Botswana’s economy to measure the digital readiness of the women, document an ideal state for women to be able to compete in the digital world, and provide actionable recommendations to close the gap.

• State the framework/methodology used for the assessment and how it helped with your stated conclusions.

• Highlight a manageable number of priority digital initiatives (package of solutions) for Government to promote, e.g. supporting policies, platforms, and mechanisms for building digital skills, access to opportunities for women entrepreneurs, and propose ways to measure the success of these initiatives.

Maximum number of words 8000

use Havard style of referencing