Category: Marketing

What changes can the company/brand expect in the future? How can the company/brand better serve its customers?What do the customers buy/use of value from the business?

What do the customers buy/use of value from the business?
(Insert response-at least four good sentences here.)

What changes can the company/brand expect in the future? How can the company/brand better serve its customers?

Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.

List three opportunities you have identified in your personal assessment of the business. Make sure to explain why you call each item an opportunity.

List three threats you have identified in your personal assessment of the business. Make sure to explain why you call each item a threat.

List three strengths you have identified in your personal assessment of the business. Make sure to explain why you call each item a strength.

How can the company/brand improve its weaknesses and maintain or grow its strengths? Suggest how the company/brand can improve upon the things it does well and not so well.

Discuss the company/brand’s current partnerships. Create a new partnership you think may be a good for the business or brand to undertake and discuss why you suggest this partnership.

Who are the main competitors to your chosen brand or company? Label and discuss the top three competitors and why you consider them a competitor.

Based upon the analysis you just completed in this worksheet, what are three key recommendations you could pass along to management regarding the future direction of the company you selected? Discuss why you have created these strategies, why you think they should be undertaken, and how they would work for the business.

What steps in the new product process would it use? What aspects of the consumer adoption process would be important?

New Phone

A mobile phone company is considering introducing a new phone. Outline the steps the company would take leading up to (and including) the introduction of the new phone to the market. What steps in the new product process would it use? What aspects of the consumer adoption process would be important?

 How is inflation affecting consumer demand?Based on the article above, what are 2 ways consumers are currently responding to inflation in the U.S.?

How America is coping with inflation: Buy what’s needed, nothing more By Parija Kavilanz, CNN Business, June 2, 2022

New York (CNN Business)

Prices are rising for just about everything, forcing millions of Americans to make increasingly difficult choices.

Based on the article above, what are 2 ways consumers are currently responding to inflation in the U.S.?

How is inflation affecting consumer demand?

Diedra is a college student who is living on her own and struggling to make ends meet during the current inflationary period.
Suggest 2 things she might do to survive high inflation.

What what social media platforms (owned media ) should Mercury recommend based on InStyle fashions target audience?

Unit 6, D.B: earned versus paid media
Questions

1 What what social media platforms (owned media ) should Mercury recommend based on InStyle fashions target audience?

2 How would Marguerite’s team utilize earned versus paid media for the launch of the premier brand?

What are the current brand strategies of your business?Define and justify your product or service selection based off of all your research and SMART objectives stated prior in this plan. Why does this product/service make sense?

Product or Service Marketing Plan

Download 6.5 Product or Service Marketing Plan-1.docSituational Analysis

(What is the current situation of the business?)

Business/Brand Overview (this section should be minimum of 3 paragraphs)

Historical background
Nature of business
Current business goals
Current Brand Strategies

What are the current brand strategies of your business?
Describe your brand equities.

Does your brand have an overall theme? Look and feel (traditional, outdoors, funny, serious, colors used, warm, cool, etc.)?
Marketing Objectives (Where do we want the business to go?)

Marketing Objectives (remember objectives are SMART (Links to an external site.) specific, measurable, actionable, and attainable)

Based off of your brand’s current business goals, create two SMART objectives. (What does your brand want to achieve? Increase in sales? Increase in brand awareness? Better consumer engagement? Increase of market share within your category? Increase in social responsibility awareness?)

Example: Increase sales of Pepsi Zero 5% to women in the United States by the end of 2021.

Example: Increase Brand Awareness on Social Channels 3% to non-followers by the end of 3rd Quarter 2021.

Strategy (How can we achieve our objectives?)

Target Consumer Strategy

Define your target consumer (include age-range, gender, income level, education level, location, behaviors, etc.). Explain in detail why you chose this target and why this target makes sense to help achieve your marketing SMART objectives.

Product Strategy

Choose a product or service for your target consumer described above (make sure this product or service helps to work to achieve your SMART objective)

Clearly describe your product/service components.
Does your product/service include any unique added value?

Define and justify your product or service selection based off of all your research and SMART objectives stated prior in this plan. Why does this product/service make sense?
Pricing strategy

Define a pricing strategy you will use (reference the textbook and course materials) and explain why you chose this strategy for your product or service. Include justification of price, based off of current products/services, similar products/services or competitor pricing. (Do your research.)

Supply Chain Strategy

Explain the Supply Chain Strategy for your product or service.

How will your product or service be manufactured and distributed?

Will your product or service be sold retail or wholesale or through B2B channels?

Where will the location of your product/service be? (US, International, online, in-store, etc

Discuss the six dimensions as you compare the two countries. In each dimension, show clear and specific marketing implications. How would marketing approach these two countries? Giving examples can help you be specific.

Hofstedes cultural dimensions

Go to this link (Links to an external site.) and review the six cultural dimensions.

Choose two countries that score opposite of each other on multiple dimensions.

Discuss the six dimensions as you compare the two countries.
In each dimension, show clear and specific marketing implications. How would marketing approach these two countries? Giving examples can help you be specific.

Make sure to share the graph of the dimensions including both countries

Link to hostedes dimensions website. Needs to be around a page of discussion.

 Analyze the external environment and factors in the environment that are opportunities, and those that are threats. Identify what is expected to be accomplished, (objectives) through marketing activities.

Describe the product, generally speaking identify what the product is and how it is used, (It is not necessary to describe the product from a technical or mechanical perspective, rather, how will the product benefit the consumer, how will it be used)

Analyze the internal strengths and weaknesses of your product and your company. What about your product or company is an asset, what adds value, and what is a weakness.

Analyze the external environment and factors in the environment that are opportunities, and those that are threats.

Identify what is expected to be accomplished, (objectives) through marketing activities.

Discuss your target market and the variables that you will use to identify this market, (example: demographic, geographic, psychographic, buying behavior, etc.).

Identify your strategy—will you target the entire market or a concentrated segment with a single marketing mix, or will you target multiple segments and develop multiple marketing mixes.

Identify each of the 4 Ps.

Discuss how you will promote your product to bring about mutually satisfying exchanges with target markets. How will you inform, educate, persuade and remind consumers of the benefits of your product.

Discuss how you will price your product; what pricing strategy will you employ? And identify the price

Bridgestone Corporation, the world’s largest tire and rubber producer, recently agreed to plead guilty to price-fixing along with 25 other automotive suppliers. What is price-fixing? Discuss other recent examples of price-fixing.

What is price fixing?

Bridgestone Corporation, the world’s largest tire and rubber producer, recently agreed to plead guilty to price-fixing along with 25 other automotive suppliers. What is price-fixing? Discuss other recent examples of price-fixing.

Explain a process whereby an athletic department and a university can create a logo and mascot that appeals to multiple stakeholders.

Case Study Questions

Explain a process whereby an athletic department and a university can create a logo and mascot that appeals to multiple stakeholders. Consider alternative processes to develop/refine/update logos and comment on their
strengths and weaknesses;

Summarize and debate the various strengths and weaknesses of potential branding options;

Evaluate potential mascot choices as they relate to a university’s brand architecture;

Describe the link between the university strategic plan and the athletic strategic plan.