Category: Marketing

What is the case for the concrete examples within the (one) selected index word? (One example must be from 2015 or after.) Draw connections between the two concrete examples: what is similar/different? Are there any lessons?

Marketing theories

Which index word (from Hackley list of four : Branded content; Controversial advertising ; In-store promotional display; Opinion formers) have you selected? What is the meaning of your title?

What is the case for the concrete examples within the (one) selected index word? (One example must be from 2015 or after.) Draw connections between the two concrete examples: what is similar/different? Are there any lessons? Comparative analysis needs to be supported with additional readings (including at least three academic journal articles)

Identify TWO concrete examples within the (one) selected index word; one example since 2015

connections between the two concrete examples: What is similar/different? Are there any lessons?

 

Was this a corporation putting their environmental principles ahead of their financial goals? Or was this just a brilliant way to grab headlines and sell their brand? Or was it both?

Green Marketing or Greenwashing?

In this discussion forum, you’ll read about Diesel company’s “Diesel Global Warming Ready” campaign in the Are Diesel’s “Global Warming Ready” Ads Evil … or Fun? (Links to an external site.) article and also the cause washing phenomena. Then you’re going to judge if it is green marketing or greenwashing and how it impacts your likelihood to purchase from this brand.

Learn about the “Diesel Global Warming Ready” campaign.

Diesel, the Italian clothing manufacturer, has been raising the heat with a provocative advertising campaign, “Global Warming Ready,” launched at the end of January. A series of newspaper, magazine, and billboard advertisements shows models posing in Diesel clothing in a world affected by raised water levels and temperatures. To learn more, read the Are Diesel’s “Global Warming Ready” Ads Evil … or Fun?

Was this a corporation putting their environmental principles ahead of their financial goals? Or was this just a brilliant way to grab headlines and sell their brand? Or was it both?

Learn more about values-based shopping and cause washing.

Read the Forbes contributor article Truthiness And Consequences: Today’s Consumer Trend of Values-Based Shopping

Share your opinion on the Diesel campaign with a forum post that answers the following questions:

Do you judge this campaign to be more green marketing or greenwashing? Why?

Would this campaign make you more or less likely to buy from Diesel brand. Why?

 What are some other novel ways that retailers could define the role of their brick-and-mortar stores to optimize their effectiveness in contributing to increasing firm revenues and profits?

“3D Catalog”

Questions for Consideration

RH’s CEO believes that the Internet is limited in its ability to facilitate differentiation among
retailers. Do you agree? Which retailers do a particularly effective job at presenting their
products through their websites?

Is it environmentally responsible for RH to produce and distribute such large paper catalogs? Are
there ways it could mitigate the environmental impact of this program? How could it best deal
with the likely negative reaction from “green” customers?

What are some other novel ways that retailers could define the role of their brick-and-mortar
stores to optimize their effectiveness in contributing to increasing firm revenues and profits?

How is Amazon applying technology in order to offer new products and services? What new capabilities, products, and services may be on Amazon’s roadmap in the future?Can an “even playing field” be achieved for both the local retailer and the online merchant offering the same products? Explain and support your answer.

Read the Amazon Video Case 12 and watch the Amazon Video. Create and post an initial thread that addresses the following questions or issues:

Describe how Amazon’s marketing strategy is impacting conventional retail stores. What specific advantages do online merchants offer shoppers over brick and mortar department stores? What advantages do conventional department stores offer over online shopping?

How are brick and mortar retail stores reacting to online competitors? Provide at least 2 examples of how they are changing their marketing strategies.

Can an “even playing field” be achieved for both the local retailer and the online merchant offering the same products? Explain and support your answer.

How is Amazon applying technology in order to offer new products and services? What new capabilities, products, and services may be on Amazon’s roadmap in the future?

“Plans fail for the lack of counsel, but with many advisers, they succeed” (Prov. 15:22 NIV). Explain how this applies to a follower of Christ in their routine business practices.

 

Write a 350- to 450-word executive summary for your proposals.Develop 2 public relations events to attract media attention and coverage over the next year. Summarize each event, how it would work, estimated costs, and the anticipated results.

The Westside Coffee Company

Consumer Promotions and Public Relations:
Develop 2 consumer promotional concepts to attract new customers over the next year. Summarize each promotion, how it would work, estimated costs, and the anticipated results.

Develop 2 public relations events to attract media attention and coverage over the next year. Summarize each event, how it would work, estimated costs, and the anticipated results.

Write a 350- to 450-word executive summary for your proposals.

 Identify and explain in detail a “con” or negative for a consumer shopping with Amazon. After looking at these pros and cons, what is your takeaway about Amazon’s position/influence/role in the marketing supply chain – today and in the future?

This week, you are going to look at Amazon’s role in the supply chain from both sides by answering the following:

Imagine that you are a United States-based manufacturer/supplier that makes toasters – and you want to sell them to consumers via Amazon:

Identify and explain in detail a “pro” or positive to using Amazon to sell to consumers.

Identify and explain in detail a “con” or negative to using Amazon to sell to consumers.
Imagine that you are someone in the United States labor force who is looking for a job:

Identify and explain in detail a “pro” or positive to working for Amazon.

Identify and explain in detail a “con” or negative working for Amazon.
Imagine that you are a typical consumer (or retail shopper) in the United States:

Identify and explain in detail a “pro” or positive for a consumer shopping with Amazon.

Identify and explain in detail a “con” or negative for a consumer shopping with Amazon.
After looking at these pros and cons, what is your takeaway about Amazon’s position/influence/role in the marketing supply chain – today and in the future?

 

An assessment of the 4Ps/Es of Marketing at a local retailer. Where do you see examples of each of the 4Ps/4Es being used? How effective are 4Ps/4Es in their retail efforts?

London Drugs

An assessment of the 4Ps/Es of Marketing at a local retailer. Where do you see examples of each of the 4Ps/4Es being used? How effective are 4Ps/4Es in their retail efforts? include comments regarding in-store and as well as online.

Explain your rationale for choosing or rejecting the specific elements (include applications to the earlier research section). What changes do you expect to make as the product/service matures?

Describe the new product or service.

Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or service that is ready to market. If you are developing a new product, assume that the development phase is over and you are ready to launch the product into the marketplace.

Identify your target market. Provide a specific demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau’s American Fact Finder. Consider the size of the market and its purchasing power. Research is required to back-up your selection and to provide statistics to show that it is a viable market.

Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry? How does your product/service fit in? Business Source Complete in the Library is a good tool for this section; it may be accessed under Find Articles & eBooks.

Provide a brief overview of the product or service.

State the features of your product/service. Show how it’s innovative and different. It may be unique because of the area in which you plan to market it.

Discuss legal and ethical implications that could affect the marketing process.

Discuss your Core Strategy and make sure to connect it to your Mission & Objectives. Include a discussion on Product/Service Positioning.

Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations and personal selling.) Define each and discuss the pros and cons of the individual elements.

Provide a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements (include applications to the earlier research section). What changes do you expect to make as the product/service matures?

Describe the message you wish to communicate based on your core strategy. Explain your rationale for the message. Formulate how you will communicate with your target market? Be specific. How will the internet be used in your IMC approach?

Discuss what pricing objectives you would consider for your product/service. The Objectives should be based on the various theories presented in marketing literature and take in to account competitor pricing. Including background on value proposition, positioning, and target market is necessary. All of these components provide rationale for the chosen pricing scheme.

What are the main challenges that a company faces in developing new products or services and how might they be overcome? Refer to relevant literature and illustrate your answer with examples.

Answer the 2 exam questions with requirements given below

Why is it important for marketing managers to pay attention to internal marketing? Refer to relevant literature and illustrate your answer with examples.

What are the main challenges that a company faces in developing new products or services and how might they be overcome? Refer to relevant literature and illustrate your answer with examples.