Category: Marketing

How do the 4Ps of Marketing (i.e., product, price, place, promotion) create value for target customers and influence demand for marketing offerings? You must include at least one example of a real-life organization as part of your response.

Discussion

The purpose of this discussion is to reflect on your learning and to further your understanding of the definition of the 4Ps of Marketing and its application to real-life organizations, their market offerings, and target customers.

1. Post your comments
Contribute meaningfully to the discussion by responding to the following question. Your original post should be greater than 150 words in length.

How do the 4Ps of Marketing (i.e., product, price, place, promotion) create value for target customers and influence demand for marketing offerings? You must include at least one example of a real-life organization as part of your response.

2. Respond to classmates

After completing your own posting, read your classmates’ posts and provide a response to at least one. Make sure your response post is greater than 150 words in length. This will help ensure that a meaningful conversation takes place!

Describe 2 competitors for the new product or service line that you proposed for your selected company.Identify how the company’s new product or service line will be differentiated and positioned relative to the competition.

Describe the industry, market, and any trends. (1 mark)

Describe the new product or service line and the classification the product or service will fit into. Remember, the product or service line must be new to the company! (2 marks)

Which segmentation strategy best describes the target customer? (2 marks)

Describe pricing, distribution, and promotional strategies for your new product or service line. (3 marks)
Positioning and Differentiation (4 marks)

Describe 2 competitors for the new product or service line that you proposed for your selected company. (2 marks)

Identify how the company’s new product or service line will be differentiated and positioned relative to the competition. (2 marks)

Situational Analysis and Business Environment (4 marks)

Select 1 business analytical tool (e.g., PESTEL, SWOT, or Porter’s 5 Forces) and use it to describe the business environment for the company’s new product or service line that you proposed.
Marketing Objectives (4 marks)

Explain how the new product or service line aligns with the company’s vision and mission statements. (2 marks)
Create 2 marketing objectives for your new product or service line. The marketing objectives should be written using the SMART goal formula.
(2 marks)

Controls and Measurement (4 marks)

Describe 4 key performance indicators (KPIs) that the company should use to evaluate the performance of your marketing investment.

Describe what PR recommendations you would have for Taylor Swift if you were her public relations consultant.

“Don’t Mess with the Queen of Social Media”

Review the Case “Don’t Mess with the Queen of Social Media” on page 221 in The Practice of Public Relations, Ch. 10, and use the questions at the end of the chapter as a basis for your discussion.

Describe what PR recommendations you would have for Taylor Swift if you were her public relations consultant.

Incorporate the principles of PR that you have learned to date.

Write a 700- to 800-word recommendation as part of your response.

Format your assignment according to APA guidelines.

Discuss the types of risk that consumers may face when they consider buying your product, the ways that these risks could be mitigated and come to a conclusion as to which risk is the most severe.

You are responsible for the marketing of a new Louis Vuitton jacket in a geographic market of your choice.Discuss the types of risk that consumers may face when they consider buying your product, the ways that these risks could be mitigated and come to a conclusion as to which risk is the most severe.

Here is an example of the type of jacket you should discuss in your answer: https://uk.louisvuitton.com/eng-gb/products/nba-graphic-blouson-nvprod2790165v#1A8WYN

You should use both academic theory and real-world examples from the geographic market you have chosen in your answer. ensure you clearly state the geographic market in the introduction to your answer.

Describe the way things were done before the innovation, how was the “generic need” satisfied.Explain why the innovation is an advance on what was done previously; incremental cost-benefit analysis.

Marketing Innovation

Marketing and Innovation – the two most important business functions! For this graded assignment you should analyze and write up five contemporary customer-focused innovations you have observed and investigated!

In detail you should

Identify the general Level at which the innovation occurred i.e. Product class, Product Category, or Product Form

Describe the way things were done before the innovation, how was the “generic need” satisfied.

Describe the innovation and its impact on product: class, category, form

Specify why, indeed, it is an innovation; continuous, dynamically continuous, discontinuous, disruptive.

Describe how the innovator developed the innovation;

Explain why the innovation is an advance on what was done previously; incremental cost-benefit analysis.

Analyze the branding strategy of the innovation and assess its success.

Analyze and evaluate the distribution strategy for the innovation.

What went well regarding the PR response to the situation?What might you have recommended improving the response?

UBER

Write an 800-word paper and respond to the questions at the end of your selected case study to form the basis for your response. (See PDF; pgs 2-6)

Address the following questions as well:

What went well regarding the PR response to the situation?
What might you have recommended improving the response?

Cite PR concepts from your text or other sources to support the points you are making. Book:
Seitel, F.P. (2017). The practice of public relations (13th ed.). Pearson
Cite 2 outside references with your paper.

Write 300 words for the sample section of my marketing project. Discuss about the sampling and how it is important to help understand customer behavior, preferences, and the overall market (Smoothie Market).

Sampling

Write 300 words for the sample section of my marketing project. Discuss about the sampling and how it is important to help understand customer behavior, preferences, and the overall market (Smoothie Market).

There’s no need to talk about the results, as we have yet to receive them. Simply evaluate our sampling methods, target audience and connect it to the marketing plan. All relevant information is provided below. Make sure it is clear, concise and ties in with the overall goal of the project.

Describe how the tasks of international/global marketing management evolve as a company increases its involvement in international markets.

International Marketing Final Take Home Exam

You analyzed six full-length cases during the semester (Montgras, BMW, Kikkoman, Natura, Samsung, United Cereal). Using these six firms/cases as examples describe how the tasks of international/global marketing management evolve as a company increases its involvement in international markets. (not more than two pages single space)

Explain the concepts through case examples:
Foreign Markets (How to enter, Sequence of events leading to entry, what kind of entry: exporting, franchising, importing etc)

Local Marketing (4 Ps, Product, Price, Place, Promotion)

Global Coordination (Is it possible to join forces globally to do the same business all across the world)

What were successful/unsuccessful strategies in each marketing mix element?), decision-making process, and skillshools in decision making (e.g., What were the import skills/tools in strategic decision making?

Case Simulation Reflection Raiser

You are required to write a reflection paper (Max. three pages, Times New Roman, size 12, double-spaced, I-inch margins excluding tables and figures).

A reflection paper is not a summary paper; you should explain and evaluate your strategies and reflect tour insights. opinions. and implications based on the simulation experience. Specifically, provide your reflection about the marketing decision-making process learned from the simulation, including content (e.g.,

What were successful/unsuccessful strategies in each marketing mix element?), decision-making process, and skillshools in decision making (e.g., What were the import skills/tools in strategic decision making?). support your perspectives with specific examples based on your experience. Additionally, provide your opinions and suggestions about the simulation assignment.

Below is the suggested structure for your reflection paper:

Summary of your strategies and evaluation,

Reflection based on the marketing mix (4Ps) in the simulation,

Overall reflection,

Suggestions for the simulation assignment.

Submit your reflection paper to Canvas by Monday. November I S.