Unit 5 Discussion Question
Questions
1. How does The Ritz-Carlton match up to competing hotels? What are the key differences?
2. Discuss the importance of the “wow stories” in maintaining top-quality customer service for a luxury hotel like The Ritz-Carlton.
Propose a new research project
Lisa wants to try to attract more customers since a new restaurant called
Fishermans’ Paradise has opened closed to the Bar-Beer-Q Memphis Location. She
has been thinking about hosting some events and games, such as karaoke night,
poetry night, open-mic comedy, or a trivia night (among others). She wants to know
if customers will be interested in participating in these events and what kind of
customers (e.g., age, gender) would be interested in what kind of events. Also, she
wants to know people’s preferences regarding types of food and drinks while the
events are taking place. Lisa asked your team to come up with a research proposal
to help her decide what to do. She also specified that she wants you to do survey
research, which means you need a questionnaire to collect your data. To help Lisa,
your team need to perform the following tasks (Be creative!):
1. Provide any background pertinent to the project. Include marketing
questions/research objectives.
2. Translate your research question into hypotheses. Provide a list of hypotheses (null
and alternative) that you would like to test (Minimum 2 pairs of hypotheses – null
and alternative-) (Hint: Module / Chapter 12).
3. Determine and present your research methodology fully: Specify your sample
population, how you will find your sample (sample frame and sampling method),
and why you choose that approach. Also, provide information about the expected
sample size assuming a 99 percent confidence level, a margin of error of ± 5 percent,
and a p-value of 0.5 (Hint: Module / Chapter 8).
4. List the statistical tests to be used to test the hypotheses proposed in point 2 (e.g., t-
test, ANOVA, chi-square). Also, provide information about the decision rule you will
use to analyze the results (e.g., a significance level of 0.05) (Hint: Module / Chapter
12).
5. Finally, do not forget to justify the data collection method (i.e., online questionnaire,
phone). Also, design the first draft of your survey questionnaire with a minimum of
6 questions, using different types of scales (e.g., Likert, comparative, constant sum,
graphical, itemized, q-sort). Make sure each question in your questionnaire matches
your research objectives/questions. Discuss choices made regarding screener
issues, types of questions, etc., and justify them (Hint: Modules / Chapters 9-10).
Consider each of the following products
Coca-Cola classic
Shasta brand cola
Budweiser beer
Schwan’s ice cream
Used CD of Lady Gaga
Dell notebook computer
To the best of your ability (using your textbook and Internet sources as your guide), consider the distribution channel of each of these products from their original source of manufacture to the place where the final consumer would purchase and/or consume them. Assume we visited each product at every stage throughout the distribution channel. Think about the following: What would we see? Who, in the channel, would be involved? How would they be involved?
After considering the issues noted in the bullet points above, answer any three of the following questions:
Have you ever noticed Budweiser and Coca-Cola trucks in the parking lots of grocery stores? Their drivers are dressed in Bud or Coke uniforms, and are responsible for stocking the products on grocery shelves. Although there are similarities, the channels of distribution for Bud and Coke are quite different. How are they different? Think about where the product is “made.”
Why don’t you see Shasta brand trucks and delivery people, as you do for Coke and Bud? Why has Shasta elected to use a different channel of distribution?
Why does Schwan’s elect to sell door-to-door? Wouldn’t it be less expensive and more efficient for them to sell through conventional grocery outlets?
Is it advantageous or disadvantageous for Dell to sell its computers on-line as well as in discount stores?
What are the means by which “used” products (e.g., Lady Gaga CDs) are distributed? How is the channel different than for new products? Or, is it different?
COM 309
Assignment 11 Nielson Method
Read the attached article carefully. Answer the questions below:
Q1. What is the “acceptable” margin of error in the 11 years of data collected by Nielsen using the dairy measurement?
Q2. What are some of the problems of this methodology?
Identify need and existing global market. Provide a logical discussion of 3 different research methods from the chapter readings the candidate theoretically used to determine that there is both a need as well as an existing global market for the products and/or services. The product or service selected must theoretically generate a profit for the organization.
Use the research methods (i.e. surveys, focus groups, etc.) in Chapters 5 & 6 of the Marketing text and the methods listed in Chapter 3 Section 5b of the Marketing Strategies text to select 3 different research methods to base your theoretical discussion on.
When you are just a 14 years old little girl, can you imagine traveling across half of the world to live in a strange country without family and friends?
Did you experience the feeling when you can’t even feed yourself because you have no idea how to communicate with others in English? That was my situation when first came to study aboard in Winnipeg, Canada in 2015.
Controls (Approximately 1 page) (10 percent)
Provide at least five specific indicators that will lead to action and what those resulting courses of action will be. This would likely tie back to action plans and offer at least one realistic concern and what behavior will result if that concern becomes a reality.
Assessing the effectiveness of social media marketing in the UAE fitness industry:Discuss
Is it important to you for a company to be involved in societal issues and concerns? Why or why not? Does it impact the brands you purchase? Explain. Are there brands you will not purchase because you feel they do not care about the environment and society? Explain.
Https://www.viddler.com/embed/a909949d
View the entire video, then write a short 200 word essay explaining how this video illustrates at least 3 key marketing concepts from Chapter 13. bold type the two or three words that describe each of the three key marketing concepts that you are explaining.
