Category: Marketing

Justify the reason for selecting these job titles or departments for the various roles in the buying center. Which members of the buying center should the salesperson focus on when selling to your firm? Why? Explain how the buying process differs between organizations and consumers as it would be applied to the organization you have selected.

The buying center

Apply the buying center concept to a firm, a nonprofit organization, or a government agency you work for, or are familiar with, for the purchase of new laptop computers for their employees.

Begin by briefly summarizing your selected organization. What is it? What does it do?

List the different roles in a buying center and analyze who (from your selected firm, nonprofit organization, or government agency) would occupy the different roles of the buying center.

Justify the reason for selecting these job titles or departments for the various roles in the buying center. Which members of the buying center should the salesperson focus on when selling to your firm? Why? Explain how the buying process differs between organizations and consumers as it would be applied to the organization you have selected.

Submission Details:

Submit your analysis in a 4- to 5-page, excluding title and references Microsoft Word document, using APA style.

Describe the key elements of Samsung’s corporate turnaround strategy.What is a global brand? What potential benefits can a firm derive from building global brands?

Samsung Case Report

Read case and answer the following questions:

1. Describe the key elements of Samsung’s corporate turnaround strategy.

2. What is a global brand? What potential benefits can a firm derive from building global brands?

Why do you think Starbuck’s was providing “an experience that is no longer special”?Do you agree that in order “to keep up, Starbucks would either have to cut prices, or cut down on stores to restore its brand exclusivity”?

International Coffee Company is Everywhere

In 2008, Starbucks announced that they would be closing 600 US stores. Up to that point, Starbucks stores had added new offerings, including wi-fi and music for sale, but started to lose its warm “neighborhood store” feeling in favor of a chain store persona. Harvard Business Review points out that in this situation, “Starbucks is a mass brand attempting to command a premium price for an experience that is no longer special.” Meaning, in order to keep up, Starbucks would either have to cut prices, or cut down on stores to restore its brand exclusivity. HBR’s case study shares three problems with the growth of Starbucks: alienating early adopters, too broad of an appeal, and superficial growth through new stores and products. Harvard recommends that Starbucks should have stayed private, growing at a controlled pace to maintain its status as a premium brand.
Answer these three questions (explain the answers in seven to ten lines each):

1.Why do you think Starbuck’s was providing “an experience that is no longer special”?

2. Do you agree that in order “to keep up, Starbucks would either have to cut prices, or cut down on stores to restore its brand exclusivity”?

3. Provide three recommendations the coffee company should instrument to enhance success.

When you are just a 14 years old little girl, can you imagine traveling across half of the world to live in a strange country without family and friends? Did you experience the feeling when you can’t even feed yourself because you have no idea how to communicate with others in English?

Master of management in retailing

When you are just a 14 years old little girl, can you imagine traveling across half of the world to live in a strange country without family and friends? Did you experience the feeling when you can’t even feed yourself because you have no idea how to communicate with others in English? That was my situation when first came to study aboard in Winnipeg, Canada in 2015.

How has Samsung risen from an obscure South Korean company, to a global, dominant force in the electronics industry? In other words, what internal & external factors have led to its growth?

Must answer the following questions from case study article
– use “related course materials” as guide/reference

1) What factors have led to Japan’s electronics companies to lose their competitiveness against their international counterparts? Explain.

2) How has Samsung risen from an obscure South Korean company, to a global, dominant force in the electronics industry? In other words, what internal & external factors have led to its growth?

3)Why have Japanese smartphones not been able to compete against the likes of Apple’s and Samsung’s? Explain.

4) How can Japanese electronics companies regain their competitiveness in the industry?

5) (samsung) discuss their current product offerings & strategy(ies), and present a 1-page-minimum proposal (of 3) for future products/strategies in order to remain competitive, or regain competitiveness.

Identify the marketing relationships both internal and external to an organization.Identify current challenges and opportunities such as information technology, globalization, marketing ethics and social responsibility, and their impact on marketing practices.

Intro To Marketing – Assignment 2

Comprehend the components of an organization’s marketing program including how to plan, price, promote, and distribute goods, services, or ideas.

Identify the marketing relationships both internal and external to an organization.

Explore how external factors, such as the economy, competition, suppliers, distribution channels, and political-legal groups affect the marketing function.

Recognize why and how customers are considered in strategic marketing plans.

Comprehend the concepts of value, quality, customer service, logistics, and supply-chain management.

Identify current challenges and opportunities such as information technology, globalization, marketing ethics and social responsibility, and their impact on marketing practices.

Follow the instructions below to complete this assignment.
Select a Company
Select one company from the list below:
Amazon
Apple
Google
Loblaws (Includes any of the divisions and banners within Loblaws Companies)
Lululemon
Netflix
Starbucks
Tesla
Uber

Questions

Using the company that you selected in Part A, prepare a report using the following numbered headings and answer the questions associated with each heading. Make sure you apply the various marketing concepts and terminologies discussed in this course within your answers. You must use at least 3 credible sources within your report.
Value Proposition

Create your own Value Proposition statement for the company you selected using a maximum of 2 sentences. (4 marks)
Marketing Management Orientations

Which of the 5 “Marketing Management Orientations” is best exemplified by the company you selected? Which orientation will best serve its targeted customers? Identify at least 3 points and provide an example for each point that you identify

What is the fours of Service related to this product of Southwest Airlines:What is product strategy for Southwest sirlines?

Answer the questions:

What is product strategy for Southwest Airlines: 1.Contents of the three levels of the product; (The levels of product include the core customer value, the actual product and the augmented product.)

2.Brand strategy;

3.What is the fours of Service related to this product of Southwest Airlines: if this product is an intangible product.

Four are :Intangibility, Inconsistency, Inseparability, Inventory, and Interaction

How would this individual’s leadership style be characterized in terms of the path-goal theory of leadership? Explain.Would you describe this individual as a transactional or transformational leader? Explain.

Leadership of Apple CEO Tim Cook

Using your favorite search engine, conduct research on a well-known leader of a corporation. (Tim Cook). The goal of your research is to answer the following questions about the leader you chose:

Based upon your research, what type of behavioral leadership style does/did the individual practice? Task-oriented, people-oriented, or a combination of the two? Explain.

How would this individual’s leadership style be characterized in terms of the path-goal theory of leadership? Explain.

Would you describe this individual as a transactional or transformational leader? Explain.

In what specific ways do you feel this individual was an effective leader?

In what specific ways do you feel this individual’s leadership could be improved?

This report should be a minimum of 3 full pages (double-spaced – approximately 750 words), excluding header, cover page and/or references, using 12-point font and 1-inch margins.

Write a response answering the following question: What course of action can Jacob take since Hillard has expired.

To Terminate or Not To Terminate

David Hillard and Timothy Jacobs created Advance Marketing Technology, LLC (AMT). The business became successful. They executed an agreement in which they each agreed to purchase term life insurance policies on the other in the amount of $2,000 so that in the event of the death of either, the other would be able to buy out the deceased member’s shares of AMT. Eventually, AMT’s assets were sold to a third party, and AMT was dissolved. Hillard asked Jacobs whether he wanted to trade the life insurance policies that they held on each other’s life. Jacobs declined and continued to pay the premiums on the policies he held on Hillard’s life. Hillard sued to require Jacobs to convey the life insurance policies to him or cancel the policies. The trial court ordered Jacobs to terminate the policies, and while Jacobs’s appeal was pending, Hillard died.

Write a response answering the following question: What course of action can Jacob take since Hillard has expired.