What is your recommended customer journey? How will you apply the digital marketing funnel? You might include a diagram.
How does your campaign take into account The United Nations Sustainable Development Goals (SDG), especially Goal 9 and Goal 12. Explain and support your points.
Examine and critique your proposal. What are the pros and cons of your Omni-channel digital marketing campaign? Critique and review.
Read Case and answer following questions:
3. How did Kikkoman develop the market for wines in Japan? Compare and contrast its approach toward developing the market for wines in Japan with its approach for developing the market for soy sauce in the US.
5. For Kikkoman, is the China market harder to crack than the United States market? Why? Would your answer have been different if you had not read the Kikkoman case? Why?
Lush fresh handmade cosmetics analysis
Define the Brand, its offer, and The reason behind the demand.
Analyse the stages of the purchasing behavior.
Analyse 2 competitors
Analyse the Intertype competition.
Analyse trends that influence this market.
The research proposal should cover these topics and questions:
1. What marketing issues are you trying to address with this study?
2. Set the broad parameters of the study.
3. Describe the purpose of the study.
4. How are you going to use the research?
5. What marketing decisions will you make as a result of this study?
6. Include any secondary data to support the points you are making.
7. What are the three most important questions that you want to be answered? How will you put the answers to use? (These are your Research Questions.)
8. What target population will you be studying?
9. The more detail you can obtain about the target population the better. For example, suppose you want to do a study of prospective customers for your new software product.
10. Do you have a demographic profile?
11. Do you have values, attitudes, and lifestyle profile (VALs)?
12. Do you know what the target population spends on software each year?
13. Do they make the buy decision, or do they recommend it to others? What does the buyer journey look like?
14. Do you know their title or where they fit in the organization?
15. Do they have a certain kind of education? Income?
16. Do they belong to specific professional organizations or associations?
17. How will you network or contact them?
18. What is the timeline for this study?
19. Will the population you want to study be available and willing to participate in a study in the time frame that has been established? For example, it is unwise to do a survey of farmers during the planting season (or France during the summer).
20. Are there calendar-related distractions that you need to avoid? For example, except in rare instances, most researchers avoid undertaking studies during secular and religious holidays.
21. Are there any other issues that need to be addressed?
22. This wide-open, wrap-up question is designed to get a sense of any issue that might impact the design, execution, analysis, or presentation of the data. Some of these issues can be related to internal company politics. This is especially true when the research is being used to evaluate someone or something inside a company.
Read the YakkaTech, Inc. Case Study on pp. 181-182 in your textbook and then write a report that answers each of the questions listed below (not the questions following the case study in the textbook):
1) What symptom(s) in this case suggest that something has gone wrong?
2) Explain the causes of these symptoms using the Job Characteristics Model (discussed in your textbook on pp. 169-172). Be sure to address the core job characteristics of skill variety, task identity, task significance, autonomy, and feedback.
3) What job design practices should YakkaTech executives take to correct these problems? Be specific.
Identify some of the skills or characteristics that are needed by a manager in the start-up phase of a business, and explain how they differ from the skills or characteristics needed later to manage a larger, established firm.”
What is the significance of market research to the small business owner? How is market research defined, and what degree of complexity is necessary in the research plan for it to be valid?”
As the global market and e-commerce continue to expand, businesses are investing in new ways to transfer currency. From Google and Apple pay to the various types of cryptocurrency, businesses are exploring new ways to conduct business with less hassle of dealing with cash, bank wires, and checks. Review the videos and articles in the Change in Times folder and answer the questions below.
1. Describe how banks and investment firms are using this trend to their advantage and for their clients’ benefit.
2. From a security standpoint, how does digital pay increase cybersecurity and hackers? Is this really the safer way to conduct business versus cash, bank wires and checks?
3. From your opinion, what are some of the advantages and disadvantages of cryptocurrency? Have you made any investments in these currencies?
Sources to help with answers:
https://hbr.org/2016/06/a-deep-look-inside-apple-pays-matchmaker-economics
https://www.cnbc.com/2021/04/06/cryptocurrency-market-cap-tops-2-trillion-for-the-first-time.html
1. Discuss three key international marketing concepts that we learn about by analyzing the Natura case.
Using your research on the country of your choice, create a concise country profile that covers:
Overview on whom might be the local target consumer, why they would engage with the brand and what changes might need to be made to fit their needs?
Concise overview of how the local category is performing and opportunities/challenges as a result for the brand.
It is recommended you also include your cultural and social profile as well as your PESTEL (South Korea) in the appendix
