Category: Marketing

Considering what you’ve learned investigating 1-7, tell me in your own words how well you think the company is doing to show support for the CDD communities and to make their product accessible to CDD consumers? Could the company do some things better?

Non-CDD for CDD

1. Select a major brand that makes a product that is not related to a chronic disease or disability. Think of huge brands like Coca-Cola, Nike, Apple, etc. Do not pick a small brand for this assignment.

In a paragraph, tell me what brand you picked, what products they make, and tell me their mission and vision statements. Did either statement mention anything related to those with CDD? Paste a new pictures of the products they make.

2. How is this product usually purchased? Is it purchased online, at particular retail stores, or through other means? Are there any chronic diseases or disabilities that may prevent a consumer with a CDD from being able to easily purchase this product? Tell me the options a consumer has and how CDD might affect it.

3. Go to the company’s webpage. Does the webpage any features that make the page more accessible? Are there options to increase text or icon size? Is the text already in black and white or if there is colored writing on a colored background, are there options for those that are colorblind? Tell mw how well you think they’ve done at making their website accessible.

4. Temporarily install the company’s ap on your phone if you are able. Does the ap have any features that make it more accessible? Does the ap provide any service to CDD consumers?

5. Consider the product’s typical packaging. Are there any CDD conditions that may be an obstacle to open such a package? Tell me how well you think they have considered CDD consumers when creating the package.

6. Call the company’s customer support (you can hang up before talking to anyone). Could a consumer who is without use of their arms navigate the menu? Was there an option to stay on the line for assistance?

7. Search and find if the company supports CDD charities or associations. Search for words like “sponsorship” and “donation”.

Be thorough, as  already know many brand’s efforts to support CDD and do not want you to guess. Tell me if you think their support is impressive or trivial.

7. Considering what you’ve learned investigating 1-7, tell me in your own words how well you think the company is doing to show support for the CDD communities and to make their product accessible to CDD consumers? Could the company do some things better?

In 1-3 paragraphs, tell me how the company might better market themselves to CDD consumers even though their product does not relate to a chronic disease or disability. You do NOT have to create a mock-up for this assignment. You can merely describe the changes and efforts you propose.

According to our readings, are the Nashville Predators well publicized?Identify three concrete examples from your readings that either prove or disprove your position and provide supporting links when possible.

Nashville Predators

Google the Nashville Predators and study their online presence. According to the Module 4 reading assignments, public relations and publicity are a major part of advertising.

According to our readings, are the Nashville Predators well publicized?

Identify three concrete examples from your readings that either prove or disprove your position and provide supporting links when possible.

What is the marketing management problem currently facing Huella Hong Kong and what types of information would they need to properly address it?Who are the various consumer segments that exist in this market?

Huella Online-Survey Research design

What is the marketing management problem currently facing Huella Hong Kong and what types of information would they need to properly address it?

Who are the various consumer segments that exist in this market?

What is the “state of play” for Huella and other online travel agencies in their ability to address consumer needs?

How should Huella define the marketing challenge and setting their near term objectives in light of that?

What do you believe this competitor views as their source of competitive advantage?How would you characterize the primary strengths and weaknesses of this competitor? How can you exploit their weaknesses while defending against their strengths?

Competitor Analysis (Individual Assignment)

In each industry there are five companies and you are competing with four other companies. All the companies have family cars but you have direct competition with one or two companies.

This assignment is about competitors and how you can analyze them. This assignment will help you to adapt your strategy based on competitors analysis.

1. What business does this competitor appear to be in? What markets do they serve, what customer needs are satisfied?

2. What do you believe this competitor views as their source of competitive advantage?

3. How would you characterize the primary strengths and weaknesses of this competitor? How can you exploit their weaknesses while defending against their strengths?

Analyse online festival marketing(/e-commerce) on consumers ‘ irrational consumption (title does not have to be exactly the same as the given one)

Analysis of online festival marketing(/e-commerce) on consumers ‘ irrational consumption

Analyse online festival marketing(/e-commerce) on consumers ‘ irrational consumption (title does not have to be exactly the same as the given one)
6 hypotheses，need both positive, negative, and null hypotheses；
dependent variable and independent variable control, mediator ;
refer to charts, statistics, and calculations.
Take Tmall’s “Double Eleven” as an example.

（Info about Tmall： https://en.wikipedia.org/wiki/Tmall)

Define channel length. What is the length of a direct channel? What is the length of a channel that involves producer, retailer and consumer?Define channel intensity, list the three types and provide a real-life example for each type.

LE11/03

1. Define the concept of marketing channel.

A marketing channel structure is concerned with three primary dimensions: length, intensity and types of intermediaries (resellers, wholesalers, distributors, agents, etc.).

2. Define direct and indirect channel, provide examples for each.

3. Define channel length. What is the length of a direct channel? What is the length of a channel that involves producer, retailer and consumer?

4. Define channel intensity, list the three types and provide a real-life example for each type.

5. Define reverse logistics [brief coverage in the textbook but a very important concept) and list the scenarios where a reverse channel is needed.

6. List the decisions involved in channel management.

7. Define logistics and list its components.

8. List the transportation alternatives and briefly explain each alternative is fit for what kinds of products.

9. Watch this video:
https://www.youtube.com/watch?v=y3qfeoqErtYLinks to an external site.
. Which aspects of Fedex’ operation impress you the most?

Describe the atmosphere of your favorite store: what’s the color scheme in the store? What kind of music does it usually play? What kind of smell does it have? Who is the primary target market? What is the pricing strategy of the store?

LE/1106

Read Chapter 11 of the textbook and answer the following questions:

List the decisions that a retailer has to make.

List the types of retailers by form of ownership.

List the types of retailers by the amount of services.

List the types of retailers by length and breadth of product assortment, define each and provide a real-time example for each.

List the major types of wholesalers and explain the key characteristic of each.

 Watch this video:
https://www.youtube.com/watch?v=TNJf-EHI3lYLinks to an external site.

Explain the marketing strategy of the retailer: who is the target market? What is its product, price and distribution strategy?

Describe the atmosphere of your favorite store: what’s the color scheme in the store? What kind of music does it usually play? What kind of smell does it have? Who is the primary target market? What is the pricing strategy of the store?

What benefits do you get out of this brand (not the product, the brand)? What brand associations do you have for this brand and where did they come from? Finally, what brand strategies does this brand use and why do you think they use them?

Chose a brand you are familiar with. (want the brand to be Converse) What benefits do you get out of this brand (not the product, the brand)? What brand associations do you have for this brand and where did they come from? Finally, what brand strategies does this brand use and why do you think they use them?

Define crowdsourcing and give an example of how it is used in new product development.Define concept testing and test marketing.

Book – Marketing: An Introduction (13th Edition) Gary Armstrong Chapter 8: Developing New Products

Answers to the following questions:

1 List the major stages in new product development.

2 Define crowdsourcing and give an example of how it is used in new product development.

3 Define concept testing and test marketing.

4 Define the five stages of product life cycle.

5 List the characteristics of the introduction, growth, maturity and decline stage of PLC.

6 At what stage of the product life cycle and why?

a) Soft drinks
b) Marijuana-based beverage
c) Smartphone
d) Tablet
e) Electric cars
f) Bread
g) Self-driving cars