Category: Marketing

Identify and evaluate a variety of existing and/or potential relationships and esent to the organisation. On the basis of your findings recommend actions that will enable the organisation to develop a full Relationship Marketing strategy, in order to facilitate the effective management of long term, profitable, customer relationships.

Relationship Marketing

Identify and evaluate a variety of existing and/or potential relationships and esent to the organisation. On the basis of your findings recommend actions that will enable the organisation to develop a full Relationship Marketing strategy, in order to facilitate the effective management of long term, profitable, customer relationships.

Who are different types of people, and how are they different in terms of their attitudes and behaviours?What are the causes of their actions? How can you affect their behaviour and make it better?

Writer’s choice

Analyse the issues that have been happening and then produce the case, supported by consumer behaviour theories and concepts that can help to overcome the issue.

Who are different types of people, and how are they different in terms of their attitudes and behaviours?

What are the causes of their actions? How can you affect their behaviour and make it better?

Two important questions to keep in mind are: how elaborate the issue you are analysing and how realistic it is in terms of your approach to overcoming resistance and implementing it. The detail here is critical.

What objection, query or concern could a consumer have relating to that product/service before purchasing?How could a salesperson overcome that objection or answer the query or concern effectively for the consumer?

Principles of Marketing

Personal selling involves an understanding of how to handle objections of potential customers/buyers. Consider a product/service that could be sold through personal selling (through a sales person).

What objection, query or concern could a consumer have relating to that product/service before purchasing?

How could a salesperson overcome that objection or answer the query or concern effectively for the consumer?

What are the fundamental elements of good product design (this will require outside research)? Critically evaluate an Apple product in the context of these elements.

Apple Case

Apple is well known for their products. After reading the Apple case, and chapter 6 of the textbook, address the following issues.

What are the fundamental elements of good product design (this will require outside research)? Critically evaluate an Apple product in the context of these elements.

Put your response in a 500 word minimum paper and place the paper in the appropriate dropbox by October 20, 2021. Make sure to document all of your sources.

Why? Identify additional consequences of the technological advances identified by your classmates. What technological advances might counteract the impact your classmates expect? Provide meaningful and detailed feedback.

Integrated Marketing Strategy – Discussion 5 Response

Respond to at least three of your classmates

After completing your own posting (which you must submit before you can view any of the others), check out the posts of your classmates and review their answers to the questions provided.

Do you agree or disagree? Why? Identify additional consequences of the technological advances identified by your classmates. What technological advances might counteract the impact your classmates expect? Provide meaningful and detailed feedback.

Identify your topic, explain its pertinence to consumer behavior, and state a set of objectives for your research, including managerial implications.

Influence of price on consumer behavior

Write a one-page description and submit it for approval. In this description, you are to briefly identify your topic, explain its pertinence to consumer behavior, and state a set of objectives for your research, including managerial implications.

 Explain how marketing helps business and address challenges in competitive markets Identity marketing solutions to address a particular business challenge.

Introduction to marketing

Demonstrate an understanding of the marketing mix

Explain how marketing helps business and address challenges in competitive markets

Identity marketing solutions to address a particular business challenge

Describe the impact of globalisation on competitive markets.