Category: Marketing

 What problems emerged during the project and how were they tackled? Was there timely identification of issues and resolution during the project process?

A logbook related to order 5832763529

Performance Review
What was the project supposed to accomplish?

Did the project succeed in its aims? How do you know? Specifically, please outline any evaluation and assessment undertaken.

What things do you think worked well and why? Evaluate all aspects of the project (e.g. initial inception, project activities and project outcomes) from a range of perspectives.

What problems emerged during the project and how were they tackled? Was there timely identification of issues and resolution during the project process?

What did you learn from undertaking the project?

How would you rate your performance as project manager?

What strengths and weaknesses of your performance did you identify?

How will this inform and support your continuous professional development?

Explain which of these strategies “Snack Bar” is using or will use with this new product. Do you agree with these strategies? Why or why not. Explain.

CASE STUDY QUESTIONS.

No citations & no book references needed. Just answer the questions below as presented. To answer you can refer to the book but no copy from the book it has to be your own words.
Related chapters are: 10,11, 13, 14-1 & 14-4 & 16.

BE CAREFUL WITH TERMS SUCH AS:

1. Promotional goals vs promotional elements

2. Pricing objectives vs pricing strategies vs pricing tactics

3. Branding strategies vs branding benefits or functions

4. Consumer product classes (Chapter 10) vs New product categories (Chapter 11)

5. Distribution Channels vs Distribution Intensity

Questions :

1. Promotional goals vs promotional elements.Develop and describe at least 2 or 3 promotional activities for the Canadian Launch for this product, make sure to identify the promotional goal, which promotional type or elements its represents and explain why you have chosen those particular elements.

Your answer here (at least 10 sentences for each promotional activities).
Promotional activity 1
Promotional activity 2
Promotional activity 3

2. Pricing objectives vs pricing strategies vs pricing tactics

a). Using all the information provided in the case study, create a pricing for the new product.

Describe which pricing strategy should be used for this product in this stage of its product life cycle. Provide two facts from the article to support your choice.

Your answer here ( at least 10 sentences for each).
New product price
Pricing strategy
Stage of product life cycle

b). Describe two pricing tactics that would be appropriate for retailers to use with this new product for their customers. Again, provide your rationale for the choosing these two tactics.

Your answer here (at least 10 sentences for each).
1st pricing tactics:
2nd pricing tactics:

3. Branding strategies vs branding benefits or functions

a) Different branding strategies are introduced in the textbook: national (manufactures) brand vs Private label (Store) brands vs Generics, and secondly family vs individual brands.

Explain which of these strategies “Snack Bar” is using or will use with this new product. Do you agree with these strategies? Why or why not. Explain.
Your answer here (10 -12 sentences).

b) Describe in detail the four functions of packaging used or they can use (Do not simply regurgitate theory here-tell me how this packaging specifically carries out these functions)

Your answer here (at least 10 sentences for each).
Functions 1:
Functions 2:
Functions 3:
Function 4:

4. Consumer product classes (Chapter 10) vs New product categories (Chapter 11)

a). Describes in detail the types of consumer product classes and new product categories for the new products.

Your answer here (at least 10 sentences for each).
Types of consumer product classes:
New product categories:

5. Distribution Channels vs Distribution Intensity

Describes the distribution channels that “Snack Bar” is using or can use, apply all the proper terminology presented in the textbook (i.e.

Direct/Indirect) as well as the types of intermediaries being used or will use if applicable.

Your answer here (10 -12 sentences for each).

Describes the distribution channels

Types of intermediaries

What is the overall impact of the elements in the campaign? What messages and images is the company distributing to the public in its ads and/or commercials?

Coca-Cola marketing Campaign

Introduction: Describe the company and product featured, dates of the campaign, primary mediums used
Diet coke.

Design concept: Describe the fonts, colors, imagery/photos, and what they are meant to do. What ideas do they illustrate to the audience? Do they reference popular culture, history, etc.? How do the elements work together? What works well and what needs improvement?
比如背后的冰箱 里面都是diet coke 冰箱也是diet coke

Text/Language: Describe all the copy used on the images. What education level does the language suggest (for the audience)? Are there any metaphors, similes, allusions, or other literary techniques used? How clear is the text’s meaning

Audience: Who is the campaign’s intended audience? What are their demographics?

Conclusion: What is the overall impact of the elements in the campaign? What messages and images is the company distributing to the public in its ads and/or commercials?

Prepare two discussion posts to your class on Customer Relationship Management and Search Engine Optimization

Digital Marketing Analytics

PROJECT: Digital Marketing Analytics ( USE ALL ATTACHMENTS AND READ THROUGH EACH STEP TO COMPLETE EACH DELIVERABLE)

FOLLOW INSTRUCTIONS CLOSELY

EXPECTED DELIVERABLES:

1.) Prepare two discussion posts to your class on Customer Relationship Management and Search Engine Optimization (1 page each)

2.) Prepare two discussion posts to your class on Data Analytics (1 page each)

3.) Complete Google Anlytics Tutorial

4.) Answer CompanyOne’s Ten Data Analysis Questions and include screen shots as described in the instructions.

Describe the personal selling process ,with a focus on selling to a physician. In what instances in terms of product, does a sales representative bring the most value bring the most value? What particular skills in terms of personal selling might be important to this company in terms of launching a new product in a highly scientific therapeutic area?

Personal selling process

Essay question:
Describe the personal selling process ,with a focus on selling to a physician. In what instances in terms of product,
does a sales representative bring the most value bring the most value? What particular skills in terms of personal selling might be important to this company in terms of launching a new product in a highly scientific therapeutic area?

Answer should be minimum 275 words maximum 500

How is it being positioned in relation to customer needs and competitive offerings? What is the level of customer satisfaction? How is it managing the marketing mix? What are your recommendations on its strategies on segmentation, targeting and positioning and marketing mix?

Niyadi – Comparative Market Analysis of an Organization

The project work should not be a pure description of the company, but should also involve critical evaluation and/or identification of key issues. The following are some guidelines for the project:

1. Select a industry in which you are interested (i.e.: consumer goods, industrial goods, travel, postal, health care, entertainment, finance, retail, etc.).

2. Select a leading business in your field of interest. For example, in the travel industry, you might select an airline, a cruise line, a tourism bureau, a hotel chain, a travel agency, a car rental firm or a resort/destination.

3. Prepare a critical evaluation of the organization that you have chosen. Some of the criteria for evaluation are: At whom is this product / service targeted? What is the product / service concept, stated in terms of results produced for the customer?

How is it being positioned in relation to customer needs and competitive offerings? What is the level of customer satisfaction? How is it managing the marketing mix? What are your recommendations on its strategies on segmentation, targeting and positioning and marketing mix?

4. Conduct a comparative analysis between the leader you have chosen and a company (or companies) within the industry that does not enjoy the same success. What strengths and weaknesses do you find in their marketing efforts? How have their efforts enhanced or hindered the company’s image and success?

5. Your analysis should use the concepts developed during the course where appropriate.

In your initial post, share 2-3 environmental forces (not already identified) and discuss how they affect marketing decisions.

According to Kotler and Armstrong (2018), marketing is "the process of engaging customers and building profitable customer relationships by creating value for customers and capturing value in return".

For this week's discussion, you will select a corporate brand and work together in a small group analyzing environmental factors that impact real-world marketing strategic decisions.

Discuss

First, scan the listing of company brands identified in the discussion topics below. Separate discussion threads were created by your instructor for each of the brands.

Select a thread with a brand you are interested in and work in small groups (4) of your peers. If a discussion thread already has 4 people, select another company brand to research and participate.

After selecting a company brand, review the associated case study in Strategic Marketing (Abratt & Bendixen, 2018) (Links to an external site.) accessed from the Hunt Library.

Use the case study content as a starting point, but feel free to extend your environmental analysis beyond the case content.

Begin brainstorming microenvironment, macroenvironment, and global marketing environment factors that impact the brand.

In your initial post, share 2-3 environmental forces (not already identified) and discuss how they affect marketing decisions.

Identify a problem faced by a multi-national brand today and propose a research proposal that implements each step of the marketing research process.

Identify a problem faced by a multi-national brand today and propose a research proposal that implements each step of the marketing research process.

In your proposal, be sure to identify the research question(s) and sources of both primary and secondary data. Discuss how the research results will help the business or organization.

Write your proposal as a 1-2 page, single spaced, business memo addressed to the brand manager. For help, review the Business Memo Research Guide (Purdue).

Who is the primary target market (recall that a customer may be an individual or business)? What need, want, or demands are fulfilled by the market offering? Does the market offering provide value and customer satisfaction? If not, why not?

According to Kotler and Armstrong (2018), marketing is “the process of engaging customers and building profitable customer relationships by creating value for customers and capturing value in return”.

Consider that, at one time, Kodak was considered a market leader in the photography industry capturing 85% of all camera sales (Kotler & Armstrong, 2018).

Despite that success, Kodak fell victim to marketing myopia – focusing on a limited product line, rather than underlying customer needs and emerging market dynamics.

For more on this story, read: Chapter 18, | 18.1 Kodak: The Competitor It Didn’t See Soon Enough (Kotler & Armstrong, 2018).

Discuss

In your initial discussion post, identify and describe a market offering (product, service, or experience) in the aviation industry.

Who is the primary target market (recall that a customer may be an individual or business)? What need, want, or demands are fulfilled by the market offering? Does the market offering provide value and customer satisfaction? If not, why not?

Using the service blueprint diagram displayed in the service blueprint article, map out the customer journey for the service you identified.

According to Gibbons (2017), designing a service requires the provider to identify the touchpoints that create a customer’s journey — or rather the “experience of the user.” One tool managers use to understand the customer journey is a service blueprint (nngroup.com). (Links to an external site.)

Consider a service experience in your work environment or a personal experience you may have had with a service provider.

Using the service blueprint diagram displayed in the service blueprint article, map out the customer journey for the service you identified.