How does a small family-style restaurant achieve success in an increasingly saturated marketplace?
What marketing strategies are efficient in increasing sales for a family restaurant?
Behavioral adoption of Influencer Marketing and its effect on Indian consumer:Discuss?
WHAT EXPLANATION CAN YOU GIVE FOR THE DROP-IN VISITS THAT EXISTS BETWEEN THE MONTHS OF SEP14 AND OCT14? AND HOW CAN IT BE THAT THE SAME NUMBER OF LEADS IS MAINTAINED? CLARIFICATION: KEEP IN MIND THAT THE NUMBER OF LEADS OBTAINED IN THE TWO MONTHS IS SIMILAR. (THIS IS NOT A SEASONAL ITEM)
WHAT EXPLANATION CAN YOU GIVE FOR THE DROP IN THE CONVERSION RATE -BY APPROXIMATELY 5 POINTS- FROM LEADS TO MQLS BETWEEN THE MONTHS OF NOV14 AND DEC14? CLARIFICATION: KEEP IN MIND THAT THE MONTHS BEFORE NOVEMBER HAD A SIMILAR CONVERSION RATE (BETWEEN 19% AND 25%) AND THE MONTHS AFTER DECEMBER HAD A SIMILAR CONVERSION RATE (12% AND 15%). IGNORE MAY 15.
WHAT EXPLANATION CAN YOU GIVE FOR THE VARIABILITY OF MQL TO SQL CONVERSION RATES THROUGHOUT THE CHART PERIOD?
What information do you need to obtain from the client?
What challenges will you face while working with them?
How long of a marketing campaign will you run?
Who will you reach out to in your area to help promote the opening?
What kind of grand opening will you suggest the client have? A special event?
Will you have the client run promotions ahead of the opening?
Write a response between 750 – 1000 words for the body of the essay (The title page, abstract, conclusion and References section are not counted toward the word requirement.) (approximately 4-6 pages) using Microsoft Word in APA style.
Discuss the function, advantages, and disadvantages of using Google’s AdWord and AdSense to advertise their products.
Additionally, discuss if Google is successful (be sure to support your responses).
Include in-text citations and a list of used reference
Integrate appropriate scripture references to support claims, positions, and proposals.
Examine the five sources you compiled for your annotated bibliography. List three similarities and differences among the arguments expressed in each article – (The 5 Sources are below)
What activities and programmes does the company sponsor? is the company undertaking any CSR? / are they sponsoring community groups/ events? why do you think they do this?)
What is happening online through owned, paid and earned channels to engage with consumers and other stakeholders?)
Is there evidence of testimonies? What are others saying about the company? There is some crossover with earned channels from 2.7, above so avoid duplication)
How is the company utilising social media?
What types of messaging/ conversations are taking place and how does this reflect/ reinforce positioning and brand personality?)
What are their products? How are they displayed? How is branding used in the packaging? Is there evidence of the product life cycle or appeal to Roger’s Diffusion of Innovation segments?
Where are the products/ services accessed (i.e. online, brick and mortar, via a third party)? What delivery options do they have? How does this reflect strategy?
What pricing strategies are they applying? How does this reflect their generic strategy?
How are staff used in the business? What efforts do they make to create a community amongst customers?
How does the company demonstrate its existence? This is more relevant to service based companies so bear that in mind. Areas such as logo, website, branding will be key here.
How many steps to contact/ purchase/ complaints are there? Is the process more complex than competitors, or less so?
Reflects strategic decisions and relevant taught theories in its marketing efforts. (30 marks)
Describe what you find.
Analyse your findings (why have they done this and/ or what is the likely impact?).
Link your findings to taught theory/ strategy/ models.
Does / can evaluate the effectiveness of its marketing efforts. (20 marks)
How does / can the company measure effectiveness? (i.e. company KPI data/ social media comments, likes, shares).
The content of your portfolio must display academic skill and integrity, appropriate to level five studies. (10 marks)
See above and remember to:
Describe what you find
Analyse your findings (why have they done this and/ or what is the likely impact?)
What is the company positioning? (i.e. to provide products/ services at a lower price, better quality, better customer experience, industry experts etc.)
What is source credibility and does source credibility affect attitude change?
Book for course is (H) Consumer Behavior – Buying, Having, and Being
Michael R. Solomon, 2017
Pearson
Why do people have a tendency to remember unusual ads more effectively than ads that are less interesting? What is this phenomenon called?
Book for course is Consumer Behavior – Buying, Having, and Being
Michael R. Solomon, 2017
Pearson
Discuss the positive and negative consequences of today’s culture of participation that is enabled by social media platforms.
Book for course is Consumer Behavior – Buying, Having, and Being
Michael R. Solomon, 2017
Pearson
