What characteristics of opinion leaders make them valuable sources for product information? Explain.
Book for course is Consumer Behavior – Buying, Having, and Being
Michael R. Solomon, 2017
Pearson
Create a professional 10–15 slide PowerPoint presentation in which you:
Define goals and objectives in detail, including how they can be measured and applied to customers, clients, and employees.
Summarize an environmental analysis determining the status of external factors that will impact the company’s offerings.
Define the marketing mix based on analysis of the market, environment, consumers, and SWOT.
List questions along with answers from participants. / Add a copy of the survey.
Are you aware of what are the dangers of using plastic non-compostable products in the environment?
Are you willing to start using compostable products instead of plastic ones if that means you will be helping protect our environment ?
Do you prefer recyclable bags over plastic ones?
Would you advocate for a ban on plastic “check-out” bags at retail establishments and a cost for recyclable bags?
State any problem you feel comes with recyclable products .
Do you believe plastic products are an issue for the environment?
Does your store carries compostable non plastic products for sale?
How do you compare the cost of compostable products to plastic ones?
After seeing the logo, will you be willing to try our products if they are available at the Publix Supermarket?
Select and research (Bed, Bath & Beyond) that is having financial difficulties or is on the brink of bankruptcy.
Review “Where Can Find a Company’s Annual Report and Its SEC Filings?” from Investopedia.
https://www.investopedia.com/ask/answers/119.asp
Conduct a strategic analysis of the company’s current financial operations. Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.
Write a 1,050- to 1,400-word analysis. When writing your analysis, complete the following:
Evaluate the company’s current financial plan, including multiple charts and graphs showing financial data from the struggling company, and make recommendations for improvement.
Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.
What is the mission statement for your chosen company/business? Does the mission statement effectively define the purpose of the organization? Why or why not?
Conduct a SWOT analysis for your chosen company/business? Be sure to provide examples or evidence for each element (Strengths, Weaknesses, Opportunities, Threats).
Does the name of your business mean something to your consumer? Will they understand the benefit of your business when they see your logo? What about your slogan? Will your consumer understand exactly what your business is all about when they see your slogan? Finally, did you provide a brand extension that is a logical fit with your hypothetical business?
Explain the descriptive statistics determined and their direct use in attracting customers.
Analyze additional information needed to develop a better marketing strategy.
Assess how you would collect this additional information.
Format your paper according to APA guidelines.
What are the advantages and disadvantages of advertising on radio? Discuss how radio advertising can be used by national versus local advertisers.
Discuss why publicity (positive or negative) can be so powerful. Cite examples of both positive and negative publicity’s impact on brands, products, companies etc.
Critically discuss various aspects of pharmaceutical marketing.
AN INNOVATIVE PRODUCT WHICH DOES’NT EXIST IN THE MARKET
What products/services? what kinds of problem/issue that consumers have with the existing products or services? Why are you personally interested in this?
Explain how you have use specific creative thinking technique(s) to generate your innovation idea.
Explain the technologies involved supported by all the technical and schematic details
