Category: Marketing

Demonstrate extensive and detailed knowledge of well-established theories, principles and practices related to marketing within tourism, and events in an international context.

Events and destination marketing

Demonstrate extensive and detailed knowledge of well-established theories, principles and practices related to marketing within tourism, and events in an international context.
Creatively apply the acquired knowledge and skills to designing effective marketing strategies and plans within tourism, and events; through written and visual formats.

Analyse and critique visual communication solutions within a marketing context.

Digital Portfolio

Critically appreciate a range of visual communications techniques, in order to understand the challenges and opportunities in the design and execution of visual communications artefacts.

Analyse and critique visual communication solutions within a marketing context.

Demonstrate practical creative and visual literacy skills across a range of visual communication formats such as graphic design, photography, illustration, typography, moving image and three-dimensional design

What factors do you think will most strongly drive the popularity of online retailing, and, what factors do you think will preserve certain traditional store retailers?

Talk about the blurring of the lines between online and in-store retailing and consumers’ attitudes toward both. What factors do you think will most strongly drive the popularity of online retailing, and, what factors do you think will preserve certain traditional store retailers?

What is the reality today? Have marketing efforts in today’s online environment brought companies closer to, or further from, the customer? Can you argue that digital channels actually create a more personal experience than face-to-face sales? Explain.

The key to sustainable success for most companies lies in the power of a strong brand. A favorable brand identity is really a relationship between the customer and the organization and its products. Customer Relationship Management (CRM, discussed in chapter 14) is an important element of the marketing mix.

Before the “digital revolution,” customer relationships were simple; customer service was mostly face-to-face. Many marketers worried that technology (e-business) would make the customer experience impersonal, however. (Marketers use the phrase getting “close to the customer” to describe a strong, personal brand relationship.)

What is the reality today? Have marketing efforts in today’s online environment brought companies closer to, or further from, the customer? Can you argue that digital channels actually create a more personal experience than face-to-face sales? Explain.

Explain why you have chosen the value factors used in your strategic canvas. Consider how your strategy produces a genuine Blue Ocean strategy, and justify your decision.

AN INNOVATIVE PRODUCT WHICH DOES’NT EXIST IN THE MARKET

Explain why you have chosen the value factors used in your strategic canvas. Consider how your strategy produces a genuine Blue Ocean strategy, and justify your decision.

 What have other companies in your sector done? What does your research show? Critically appraise the role and processes of innovation and business model development to create new ventures, products and services in response to grow the opportunities.

Ideation, Business Model, Road Map & Launch Plan

What makes the brand?

What is your competitive advantage?

What have other companies in your sector done? What does your research show?

Develop a critical understanding of the role and processes of strategic marketing planning in the creation of value and/or competitive advantage for an organisation.

Evaluate how marketing tactics should be adjusted depending on context of the organisation, factors in the environment, segmentation, customer personas and consumer behaviour.

Critically appraise the role and processes of innovation and business model development to create new ventures, products and services in response to grow the opportunities.

Synthesize evidence within the market environment in the context of contemporary issues including digital transformation, marketing ethics and sustainability

Critically evaluate key issues using academic concepts and literature.

 

 

 

What is vision borne out of situational analysis – how can you summarise situational analysis in 2 – 3 sentences?How do these link into your objectives?

Brand management

What is vision borne out of situational analysis – how can you summarise situational analysis in 2 – 3 sentences?

Provide 2 – 4 SMART objectives – ensure that there is no crossover
Link into other theory.What are you monitoring?
Why?

What specific tools will you use to monitor? What are the benefits/drawbacks of these tools?

How do these link into your objectives?