Category: Marketing

Analyze the forces (in the home market and international market) that will help the organization succeed with its expansion and the forces that may act as barriers to that expansion.

Analyze that potential international market by considering the 4 aspects of the Diamond of National Advantage: industry rivalry, demand conditions, related and supporting industries, and factor endowments.

Analyze the forces (in the home market and international market) that will help the organization succeed with its expansion and the forces that may act as barriers to that expansion.

Refer to your analysis of strengths and weaknesses completed in Wk 1, the Porter’s Five Forces worksheet from Wk 3, and your analysis of the Diamond of National Advantage.

Evaluate the 4 adjustments leaders must make when expanding internationally (Burkus, 2012). Recommend 1 specific leadership action for each adjustment, such as developing a global mindset, developing sensitivity to cultural differences, decentralizing, deciding on the level of involvement, etc.

Recommend whether the organization should expand into the chosen country. Explain your rationale.

Complete the table below, assessing the company’s strengths and weaknesses and describe the company’s approach to innovation.

Porter’s Five Forces
Entrepreneurial Strengths and Actions to Increase Value Creation

Complete the table below, assessing the company’s strengths and weaknesses and describe the company’s approach to innovation.
Company name: Bank of America

Company website URL: https://www.bankofamerica.com

Describe the market of sustainable fashion consumption in Germany. Your boss also wants to know similar information in the UK

Quantitative Methodology using SPSS Analysis Report

Describe the market of sustainable fashion consumption in Germany. Your boss also wants to know similar information in the UK

Description of the for sustainable fashion consumption in the UK.

integrate secondary information, market research news, etc.

Develop and justify your model, which includes hypothesizing the signs of the coefficients in your model.

 Demonstrate understanding of the concept of the marketing mix and explain how this is employed when developing a new product/service.

Demonstrate a knowledge and understanding of the marketing process in the contemporary business context.

Demonstrate understanding of the concept of the marketing mix and explain how this is employed when developing a new product/service.

Who are the organisation’s target audience and how do they segment their consumers?

Integrated marketing communication plan – Tesla motorbike

Who are the organisation’s target audience and how do they segment their consumers?

Coordinated Communication Mix: Selecting aspects from the communication mix, how does the organisation communicate with its target audience, analysing and evaluating their methods

Describe and give a detailed overview what the report discovered (not included in the word count).

Evaluate opportunities for that organization to add economic, social, and environmental value.

Adding Value to the Organization

Assess the external environment for the organization you researched in Wk 1.

Based on your assessment and the organization’s strengths and weaknesses you identified in Wk 1, evaluate opportunities for that organization to add economic, social, and environmental value.

Recommend an opportunity that best capitalizes on the organization’s valuable, rare, and hard-to-imitate resources; is least impacted by the organization’s weaknesses; and will take best advantage of the external environment.

 

 What is the new segment or subsegment you recommend your company target for its product/service?Who is currently being underserved or overlooked? Who could be better served by being addressed directly?

MARKETING

Describe the primary segment you believe your company is targeting for this product/service. Focus only on this product/service (e.g., for Disney+, focus on just the streaming service, not the parks or other Disney offerings).

Describe the primary segment in terms of the behavioral, demographic, and psychographic characteristics for the segment.

Who is currently being underserved or overlooked? Who could be better served by being addressed directly?

Construct and describe two new potential segments or subsegments for your company to target for this product/service for the US market.

Describe each new segment in terms of its behavioral, demographic, and psychographic characteristics. Give each segment an appropriate name.

Of the two potential segments or subsegments you have created, which of the two has greater market potential for your company to target? Why?

What is the new segment or subsegment you recommend your company target for its product/service?