Category: Marketing

How will you  implement your strategy in country X. Consider using a GANTT chart to show your audience key areas are covered. Include which department will lead on each action. Do the average earnings/ disposable income of citizens make the company’s offerings affordable/ realistic?

Brief overview of PEST

Brief overview of PEST of the country you recommend moving to. facts/ figs. It may be worth highlighting Hofstede of the country (if available) compared to the UK

How will you  implement your strategy in country X. Consider using a GANTT chart to show your audience key areas are covered. Include which department will lead on each action.

Finally-Justify why you have chosen this country as a new market for the company. You can do this in two ways

Link this to the PEST findings of the SOSTAC. Things to consider might be

Demands of residents in the target country for the products/ services your chosen company offers.

Government openness to foreign direct investment (FDI)

Do the average earnings/ disposable income of citizens make the company’s offerings affordable/ realistic?

Social/ cultural cues

Avoid repeating PEST findings your group has used in other parts of the SOSTAC.

You can complete a Porter’s Diamond. Here is an example of a Porter’s Diamond created to move Merlin Entertainment Group plc to

Explain the stages of the consumer buyer decision process (cultural factors, Social Class, Personal factors, and psychological factors) and describe how you or your family went through this process to make a recent purchase.

Consumer buyer decision process

Explain the stages of the consumer buyer decision process (cultural factors, Social Class, Personal factors, and psychological factors) and describe how you or your family went through this process to make a recent purchase.

What is changing people from doing the more sustainable thing and what can we do to get them to start and stick with the new behavior?​Can you define what recycling means to you?Are you in the habit of Recyling? If yes, why? If not, what things could you change to get in the habit of Recyling?

Marketing research

What is changing people from doing the more sustainable thing and what can we do to get them to start and stick with the new behavior?​Can you define what recycling means to you?

Were you taught how to recycle from an early age?

Why do you recycle? If not, why don’t you recycle?

What items do you recycle the most and why?

What items do you recycle the least and why?

Are there any items that deter you from recycling and why?

How effective do you believe recycling is?

Do you find recycling to be a straightforward process? If yes, why, if no, why not?

Are you in the habit of Recyling? If yes, why? If not, what things could you change to get in the habit of Recyling?

What rewards do you get from Recyling?

Would you promote recycling to others and why?

Can you give examples of other ways you have become committed to developing sustainability?

Do you think recycling links to sustainability? If so how

How useful would it be to a CEO?Will there be fewer or more economic opportunities internationally?

Global Strategic Marketing- Scenario Planning Project

How useful would it be to a CEO?

How consistent is it?

How archetypical (general) is it?

Does it describe an equilibrium?

Will they be able to operate on the same global level as they operate today? (Retail outlets / supply chains)

Will the institutional environment be too challenging?

Will there be fewer or more economic opportunities internationally?

Will consumers be more cosmopolitan or more ethnocentric?

How does Dunning’s Eclectic Paradigm help explain the international activities of the firm?

Using relevant examples, discuss the different product levels of a luxury hotel, which is to be launched in London in 2032.

Questions:

Soho House, a group of private members’ clubs around the world, is considering setting up a luxury restaurant in London. Soho House members will get a 10% discount on their bill and non-members will pay full price. Drawing on a Porter’s 5 Forces analysis evaluate whether this is an
attractive industry to enter.

Ride5, the manufacturer of a new rental electric scooter (e-scooter), promises to offer the most e-scooters in London, so that subscribers can find an e-scooter in any location in zone 2 within 5 minutes. Using different bases of segmentation, identify two possible market segments for Ride5. Select one of these segments as the target market and develop an appropriate positioning for Ride5 to compete against existing operators in the market, like Dott, Lime and TIER.

Imagine how hotels are likely to evolve in the next 10 years. Using relevant examples, discuss the different product levels of a luxury hotel, which is to be launched in London in 2032.

Veganuary, a non-profit organization that encourages people around the world to try a vegan diet for January, wants to launch a new promotional campaign in December 2022 to encourage more people to sign-up for the 31-day vegan January 2023 (Veganuary 2023) challenge. Focusing
on a target audience of your choice, discuss how you would enhance awareness of the Veganuary 2023 challenge and stimulate a strong, positive and unique image for Veganuary. Illustrate your answer with relevant examples.

Compare and contrast how Burberry’s and H&M’s different pricing relate to supply and demand, costs, perceptions of value and competition.

 Find two advertisements, one illustrating the affective component and the other illustrating the cognitive component of attitudes. Discuss each ad in the context of the tri-component model. Why do you think each marketer took the approach it did?

Midterm Exam

Describe how you would use the need you selected in promoting the product to a market segment of your choice. Be sure to define your market segment in terms of segmentation bases (i.e., demographic, psychographic, etc.). The products are: a) expensive shoes; b) a vacation home rental; c) orange juice.

Find two advertisements, one illustrating the affective component and the other illustrating the cognitive component of attitudes. Discuss each ad in the context of the tri-component model. Why do you think each marketer took the approach it did?

Did you use marketing and consumer behavior vocabulary appropriately?

Did you demonstrate a deep understanding of the core concepts in the course related to
the questions asked?

Are your responses creative?

Are your responses thorough?

Are your responses clearly written and professionally formatted? Do you use proper grammar and correct spelling?

How do collaboration and connectedness enhance team member performance and satisfaction in Prudential PLC?

Transformation of the workplace

Research Questions
How do collaboration and connectedness enhance team member performance and satisfaction in Prudential PLC?

How do flexible workplace digitalisation and the use of physical space promote employer branding in Prudential PLC?