How much is your initial investment would be to get into the franchise.

Week 5 Discussion

Pick one food related franchise opportunity that you think you’d be interested in running, and then let us know the following:

The name of the company, what they do/sell, and where you plan to open your store/restaurant

How much is your initial investment would be to get into the franchise.

What the franchise owner (the company) will give to you – what do you get for being a franchisee in terms of things like advertising support, training, help with product supply, etc.

Why you think this franchise would be successful where you’re opening it
To help you in your research, you can use this website: www.franchise.org is run by the International Franchise Association and has a wealth of information

How does the event use Commercialisation & Sponsorship to promote its image?Who are the main stakeholders in the event & what is their role?

NBA Basketball Playoffs

1: How does the event use Commercialisation & Sponsorship to promote its image?

2: Who are the main stakeholders in the event & what is their role?

3: What key ethical issues have been faced by the event in recent years?

4: Evaluate approaches to segmentation, targeting and product positioning in the sports sector

5: Assess factors effecting buyer behaviour in sport

 

What aspects of Marketing interest you, such that you want to pursue a specialised graduate degree in this area? What aspects of your personality and skills set do you think are particularly suited for a career in Marketing domain?

School application essay, answer their questions

What aspects of Marketing interest you, such that you want to pursue a specialised graduate degree in this area? What aspects of your personality and skills set do you think are particularly suited for a career in Marketing domain?

What is the role of creativity in designing marketing campaigns?Discuss

What is the role of creativity in designing marketing campaigns?Discuss

Appraise the factors arising within the marketing environment, appreciate the linkages between different parts of the marketing and business environment and their impact on creative marketing

Evaluate the role creativity plays in key marketing concepts and the interrelationship between them

Discuss how this product will be positioned relative to competitors in the minds of consumers.

Target market for Virgin Hyperloop Japan

Discuss how this product will be positioned relative to competitors in the minds of consumers. Remember to be as specific as possible, justifying this positioning using information you have developed on your competitive and environmental analyses of this) while still considering the identity of your target market.

What is your recommendation to firms considering using DTC marketing channels? How do you suggest they take advantage of the potential opportunities you have identified. How should firms craft the ultimate DTC customer experience?

Cannabis Delivery

What is your recommendation to firms considering using DTC marketing channels? How do you suggest they take advantage of the potential opportunities you have identified. How should firms craft the ultimate DTC customer experience? How should firms measure success in terms of their DTC marketing efforts?

What extent do micro influencing and word of mouth drive consumer advocacy in fashion luxury houses?

Influencer Marketing – Engagement in the Digital Era.

The idea is to have a 40 document research paper that answers a research question related to the topic of influencer marketing.

What extent do micro influencing and word of mouth drive consumer advocacy in fashion luxury houses?

How is influencer marketing affecting our purchasing decisions in the fashion luxury industry?

 

How does your brand-name product or service offering empower its customers as discussed in the course readings this week? In other words, how are customers part of the marketing for your company?Identify the feedback vehicles you may use, especially social media. Do the social media efforts seem to be creating buzz marketing? If not, what could they do to generate more ‘buzz’?

What is Strategic Marketing?

Answer the following four questions in order and number the beginning of your response to each question.

How does your brand-name product or service offering empower its customers as discussed in the course readings this week? In other words, how are customers part of the marketing for your company?

Identify the feedback vehicles you may use, especially social media. Do the social media efforts seem to be creating buzz marketing? If not, what could they do to generate more ‘buzz’?

How does your product or service offering communicate ways for customers to express their dissatisfaction? If possible, outline what remedies the product or service may be taking to ensure satisfaction.

Does it appear that your product has a customer relationship management strategy?

In other words, do they treat the top tier of customers differently than other customers? If so, what is your evidence? If not, should they have a CRM strategy? Or, are there compelling reasons why your product or service should treat all customers the same? Refer to course content concepts in your response.