Category: Public Relations

Is the use of certain sports stars as brand endorsers more effective than the choice of other sports stars?Do fans’ opinions of certain sports stars affect their attitude towards products promoted by these athletes?

RESEARCH TOPIC: The Use Of Celebrity Endorsements As A Marketing Strategy: An Investigation Into How Sports Fans Perceive Content Promoted by Sports Stars

B. How different sports compare in their use of it.

C. How the rise of ‘influencers’ has affected its use (or how it might affect it in the future)

D. Any major failures in the use of celebrity endorsement etc.

E. Any products it hasn’t worked for. You could also come across other areas worth including.

3. And justify why you are focusing on the particular market you have. Are young people particularly susceptible to celebrity endorsement? Are they consuming more sport? Make the case why it’s important to focus on them.

4. Also check out what the media are saying about celebrity endorsement in sport. They will be a valuable insight into current thinking/issues.

5. See below my updated aims/research questions, which my supervisor asked me to work on. Don’t know if it will be helpful/needed:

A. Is the use of certain sports stars as brand endorsers more effective than the choice of other sports stars?

E.g: Will lower-profile football players from a mid-table team have the same influence as top players if they promoted a product for a company?

B. Do fans’ opinions of certain sports stars affect their attitude towards products promoted by these athletes?

Or

Can fans be persuaded by certain/favourite sports stars to purchase a product from a company or services they have reservations about?

E.g: Can a sports fan be influenced by a favourite sports celebrity to buy a footwear from a company that they do not find eco-friendly?

Or, can a sports fan be influenced by a sports celebrity into using a product that is at variance with their values and beliefs?

 

Identify at least four different stakeholders; for each, list at least two things that the stakeholder requires in order to deem the project successful.

For in-house development, what people and skills are required and what development life cycle do you recommend? Otherwise, identify three candidate organizations that can deliver the system.

Identify at least four different stakeholders; for each, list at least two things that the stakeholder requires in order to deem the project successful.

Explain to your audience either what caused this change to occur or to analyze the effects this change has had on the field, without taking a position, arguing for a change, or offering solutions.

The effect that body cameras have had on law enforcement

Explain to your audience either what caused this change to occur or to analyze the effects this change has had on the field, without taking a position, arguing for a change, or offering solutions.

Develop your with specific observations, details, analysis, and research information

Avoid taking a position, making recommendations, or addressing solutions-the paper must be an objective, analytical essay that instead only analyzes the causes or effects of this change.

Organize your information logically, using clear transitions

Write a paper about “Glocalizing Public Relations.” Identify one corporation located outside the US that has modified its products and marketing strategies to local tastes to satisfy consumers’ needs.

Option #1: Glocalization

Write a paper about “Glocalizing Public Relations.” Identify one corporation located outside the US that has modified its products and marketing strategies to local tastes to satisfy consumers’ needs. In your paper, include the following information:

A definition of the term “glocalization.”
Your own interpretation of this term. Explain this term using your own words
Provide background information about the company

Provide 5-7 strategies that demonstrate how the company globalized its practices to meet the local needs

Identify a recent public relations-related issue covered in PR news sources that could be considered an ethical dilemma.

 

Identify a recent public relations-related issue covered in PR news sources that could be considered an ethical dilemma.
Link to PR issue: https://www.businessinsider.com/tesla-driver-says-broke-window-escape-electric-car-fire-2022-5

Explain the organization that executed the PR.Identify and evaluate the channels (be specific) that would be best to communicate with the publics involved. Consider both traditional media and digital/social media.

Conduct research and identify a recent PR campaign executed by an organization.
Article Link: https://www.prdaily.com/how-to-fix-your-gen-z-marketing-problem/

In the attached document, type answers to the following questions in your own words.

Explain the organization that executed the PR.

Explain the issue.

Identify the publics involved.

Identify the action the campaign created/addressed.

Identify and evaluate the channels (be specific) that would be best to communicate with the publics involved. Consider both traditional media and digital/social media.

How Apple and Google Formed one of Tech’s Most Powerful Partnerships:Discuss?

CIS 500 Week 7 Writing Assignment

They believe you have considered what the organization does now, but how will your system adapt to new products and processes?

How Apple and Google Formed one of Tech’s Most Powerful Partnerships:Discuss?

Identify any significant changes your organization might reasonably make in its product offerings in the next three years. Explain the competitive benefits of this change.

Explain how your information system addresses or can adapt to the introduction of these new product offerings.

 Analyze how the organization uses public relations to create a brand and influence public opinion.Determine what communication channel(s) you would use to communicate with stakeholders, employees, management, and the media on behalf of this organization (use social media, email, employee meeting, etc.). Why?

Public Relations Practices

Develop a paper that answers the following items based on an organization of your choice. You may pick any organization as long as your choice has information available to address the following:

Analyze how the organization uses public relations to create a brand and influence public opinion.

Assess the messaging in this organizations press releases or internal communications.

Compare a news article about an event involving this organization with an official press release on the same event.

How does messaging differ from external news on key issues? How is it similar?

Assess how the selected organization is adapting to the social media sites and other venues in the 21st century.

Examine this organizations use of social media to communicate with its audience.

Evaluate how this organization addresses public opinion on social media.

Summarize how you think public opinion on social media influences their decisions.

Analyze this organization’s communication style with special publics such as employees, management, and the media.

Determine what communication channel(s) you would use to communicate with stakeholders, employees, management, and the media on behalf of this organization (use social media, email, employee meeting, etc.). Why?

Analyze a crisis that the organization has faced or is facing and how it was or is being handled by the organization.

Discuss the decision-making process of the organization when addressing the issue.

Summarize the company’s communication models used when addressing the crisis.

Analyze the long-range and short-range public relations plans around this crisis.

Compare and contrast the public relations campaigns of your organization and another organization. If your organization is for-profit, select a nonprofit organization for your comparison organization, and if your organization is nonprofit, select a for-profit.

As it relates to the organization you selected, compare the different communication needs for an audience/stakeholders in government, corporate/business, and nonprofit organizations.

What is the approach in their messages and where is their focus?