Business Relationship Management and Strategic Procurement
Examine the dynamic between internal and external business relationship management
Company’s current nature of business relationship management practices.
Select 2 or more strategic partners, each representing different types of relationship.
Appraise each relationship and its value to your chosen company, providing rationales as to why it is strategically important to manage each of these relationships both effectively and efficiently.
Careful consideration must be given to the presentation of case data using devices such as tables and quotes to substantiate your findings.
Compare and contrast the similarities and differences in the types of relationships you are analyzing.
Evaluate how effective the organization is at managing each type of relationship
