Critically evaluate marketing, branding and media communication theories, concepts, frameworks and principles underpinning sports marketing practice.

Marketing Communications plan

Critically evaluate marketing, branding and media communication theories, concepts, frameworks and principles underpinning sports marketing practice.

Critically appraise different media channels, applying research and analysis skills to target consumers of sports, businesses and relevant partners (sponsors) or brands.

Evaluate the appropriateness of different media channels available to a sports marketer in complex business scenarios.