Exploring business strategy
The global pandemic shifted consumers’ health perceptions and accelerated growth of the marketplace for immunity-boosting products and healthier lifestyles services.
Critically examine the external macro environment of Nestlé and evaluate its impact on the organisation. Analyse the impact applying a relevant theoretical framework taught in the module
Applying a relevant framework taught in the module, critically analyse the internal environment of Nestlé and identify Nestlé’s strategic capabilities that are the sources of competitive advantage for the firm.
