Business Relationship Management and Strategic Procurement
Critically investigate a business relationship strategy for a multi-stakeholder partnership.Explain any limitations and opportunities.
What should be done by whom, how and when? Think about the recourse-based view
Describe what you found through your case study development, e.g., the main themes that came from your critical analysis of rich data that supports your observations.
Compare and contrast the similarities and differences in the types of relationships you are analysing.
Evaluate how effective the organisation is at managing each type of relationship.
Briefly explain the purpose and value of the partnership/project, outlining the company’s current nature of business relationship management practices.
