Describe key marketing principles and apply to a given organisation.Appraise the rationale of marketing decisions taken by a given organisation.

Principals of marketing

Completion of this work will satisfy the following learning outcomes from module new code:

LO1 Describe key marketing principles and apply to a given organisation.
LO2 Appraise the rationale of marketing decisions taken by a given organisation.
LO3 Assess the concepts of segmentation, targeting and positioning specific to a product or service.