Describe the behaviors or issues which could cause the end-customer to not buy your product or service. What information would you need to know directly from the end-customer to a) validate you have the right customer segment, and b) create a full persona?

Secondary Research

Create a persona for each end-customer related to your business idea. Some businesses like Uber have two end-customer, riders and drivers.

Provide at least 20 characteristics related to each end-customer.

Describe the behaviors of the end-customer that may influence their decisions to purchase to buy your product or service.

Describe the behaviors or issues which could cause the end-customer to not buy your product or service.

What information would you need to know directly from the end-customer to a) validate you have the right customer segment, and b) create a full persona?

Use the APA template (Links to an external site.) and complete using APA 7 rules. Although there are no page minimums, thoroughness and details are very important.

Students should have at least 5 credible sources both on a reference page and in-text citations.

Worksheets to help organize your research, thoughts, and analysis: (attached)