Describe the different types of customers entrepreneurs may encounter. Explain the importance of market sizing in growing your customer base.

Idea Building Discussion (IBD) #2

Define a customer and a market.

Describe the different types of customers entrepreneurs may encounter.

Identify your customers through segmentation.

Find your target customer.

Acquire a deeper understanding of your customer through personas.

Illustrate the customer journey mapping process.

Explain the importance of market sizing in growing your customer base.